Mailchimp - or alternatives

I have started using Mailchimp a lot, mainly for lists gained from wedding fayres, but also in other marketing (not just weddings and not just to brides)

However I have found the % of people opening the email to be disappointing (normally around 50-60%) and was wondering if

a. this is about right for people opening any email
b. do mail chimp emails go into 'other' folders on recipients emails
c. is there a better alternative

Emailing and bcc seems to produce better results, but again can be a little dodgy as to whether people actually receive the email and hard to track if people are opening/reading the email

Cheers

Quote:

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Originally Posted by ppentertainments

...I have found the % of people opening the email to be disappointing (normally around 50-60%) and was wondering if

a. this is about right for people opening any email
b. do mail chimp emails go into 'other' folders on recipients emails
c. is there a better alternative

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a. Yes. In fact that's actually very high.
b. depends on the receiving server / email client. Might even end up in spam.
c. Install your own (I use http://dadamailproject.com/ for a few clients), or http://www.newzapp.co.uk/ is a popular Mailchimp alternative

Quote:

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Originally Posted by Marc J

a. Yes. In fact that's actually very high.
b. depends on the receiving server / email client. Might even end up in spam.
c. Install your own (I use http://dadamailproject.com/ for a few clients), or http://www.newzapp.co.uk/ is a popular Mailchimp alternative

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Cheers Marc,

I'll have a look into those alternatives.
I was quite surprised how few opened the emails that were sent :mad: I always look at email, probably a sign of not having many friends :D:D:D

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Originally Posted by ppentertainments

I was quite surprised how few opened the emails that were sent :mad: I always look at email, probably a sign of not having many friends :D:D:D

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But do you always open spam? ;)

Going by https://mailchimp.com/resources/rese...ng-benchmarks/, your 50-60% is about double what the highest average mailchimp open rate is. Are you sure that figure is correct?

Quote:

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Originally Posted by Marc J

But do you always open spam? ;)

Going by https://mailchimp.com/resources/rese...ng-benchmarks/, your 50-60% is about double what the highest average mailchimp open rate is. Are you sure that figure is correct?

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Yes it is correct, although one campaign was 8% lol

How are you measuring open rates?

Most email clients don't automatically open images, so won't track an email as being opened.

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Originally Posted by rth_discos

How are you measuring open rates?

Most email clients don't automatically open images, so won't track an email as being opened.

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And to confuse matters, on the flip-side G-Mail always opens images and saves them to their own server for security, so some software will track this as an open :eek:

Is nowt ever simple ;):o;)

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Quote:

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Originally Posted by rth_discos

How are you measuring open rates?

Most email clients don't automatically open images, so won't track an email as being opened.

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I just read what Mailchimp tells me