This isn't the link I originally saw but it's along similar lines and could be useful:
http://www.arenaflowers.com/blog/200...ats-different/
I'll keep looking for the original one.
Update:
This is Unison's advice for safe publishing. It's meant for branch newsletters but the principles equally apply to web publishing:
http://www.unison.org.uk/acrobat/B1875.pdf