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I'm going to play Devil's Advocate here Gavin...

The audience is there and it's really NOT a niche market. I get a lot of hits on the Imagine site for retro discos (and I really DO mean a lot)....

Already done that. Needs a LOT of work though - I've had one visitor to the site since 28th November, and that was someone 18 hours ago following the link from my signature on here. It's just a...

I dare you to put this one on Facebook Gavin ;)

Yes, I believe a lot of DJ's ARE too generic (myself to an extent included although I do tend to shout about exceptional customer service etc.)....