Yeah.. but they weren't exactly the first to introduce MIDI control......its all marketing at the end of the day.
I still maintain that they don't produce anything suitable for the mobile DJ. If thet were to make a Xone:62 in rackmount format then i'd change my mind, but instead they made the S2, added USB & removed a feature and then added £300.
It's sound business logic, but perhaps they could widen their market appeal....