Spot on there
Theres a lot of irrelevant ads isnt there?
As it happens I look at sponsors but often find the main entries have more initial information, the other fact would be do the first 6 entries cover what you are looking for--quite often they dont so you end up going to page2, by the end of page 2 the mechanism that identifies your search phrase loses the plot and everything else is pretty worthless.
This must make really depressing reading for people paying out on ad words.
I know Tony (A1) uses it, but not sure if hes looking presently, im sure his feedback would be invaluable.
I see plenty of my competitors doing this all the time--they are either
a. desperate
b successful
Hard to tell on that one.
Personally we never use ad words but have our own unique technique of beating them.