What are most common business weaknesses FOR a DJ?

[yourdj]

Just wondering as I need too plan 4 seminars on this matter.

Obviously this will vary but for those who have been on here for a long time certain topics crop up all the time.

I would say:

- Underselling themselves (ie: what £300!! - you cant get that much around her)
- Rubbish advertising (ie: I packages based on what lights they have etc.)
- Bad long term planning, advanced marketing and guts too just GO FOR IT!
- lack of specialism ( ie: expert in weddings, or black tie functions etc.)

Thats just a few but there must be allot more.

What do you recon?

[Danno13]

Using text speak in professional communications

[DeckstarDeluxe]

Thinking they know how the industry works and what the "average" client wants.

[Charlie Brown]

Finances.

[soundtracker]

Poor spelling and grammar!

[Steve Cheese]

Those that are able to sell themselves, market themselves, charge loads £££s, have a good website, have quality DJ kit, etc then think that makes them a good DJ - Wrong!
They need to be a good DJ BEFORE they do anything else.

There are guys out there with all the kit, website and gift of the gab, but are appalling DJs.

[ian8limelight]

Always considering themselves as a "Jack of all Trades" within the whole aspects of the DJ spectrum - I would suggest that we all need to know what our individual limitations are.

[leelive]

Spending too much!!

Never quite managed to spend less than £2000 per year (exl. licences) on music - but then that is an essential part of the business model.
Over £5000 pa on equipment - but I always like to have new gear and toys.
At least £2000 on advertising - this is a lot less than I used to spend.

Lee

[soundtracker]

Those that are able to sell themselves, market themselves, charge loads £££s, have a good website, have quality DJ kit, etc then think that makes them a good DJ - Wrong!
They need to be a good DJ BEFORE they do anything else.

There are guys out there with all the kit, website and gift of the gab, but are appalling DJs.

and of course vice-versa!

[Chris1984]

Always considering themselves as a "Jack of all Trades" within the whole aspects of the DJ spectrum - I would suggest that we all need to know what our individual limitations are.