What are most common business weaknesses FOR a DJ?

[DJ_Wulfman]

Marketing ability. There are many very good DJs who have little or no knowledge of marketing and don't know where or how to start. This doesn't make them a bad DJ but does hamper their ability to perhaps gain the right kind of work.

[Shakermaker Promotions]

Trying to run before you can walk! Expecting everything to fall into your lap when it isn't as easy as that.
Also, worrying about what everyone else is doing when you should concentrate on what YOU are doing.

[Solitaire Events Ltd]

Trying to run before you can walk! Expecting everything to fall into your lap when it isn't as easy as that.
Also, worrying about what everyone else is doing when you should concentrate on what YOU are doing.

Good post Gary.

[Shakermaker Promotions]

Thanks Darren! It's true though eh.

[Solitaire Events Ltd]

Thanks Darren! It's true though eh.

Indeed.

[DeckstarDeluxe]

Excellent post Gary.

I would also like to add most DJ's don't appear to understand "emotive marketing".

[Corabar Entertainment]

Excellent post Gary.

I would also like to add most DJ's don't appear to understand "emotive marketing".

Never even heard the phrase, Neil. Care to enlighten us, and explain to us plebs what it means?

[soundtracker]

The self proclamation as "uk's Premier DJ & Disco", and the self applied "specialist" tag as soon as they've done two Weddings, or barmitzvahs or whatever.

[DeckstarDeluxe]

Never even heard the phrase, Neil. Care to enlighten us, and explain to us plebs what it means?

Well to go into this fully would take me a few thousand characters but the short story is making your brand appeal to your client. Sell them an product/service that they can picture themselves using.

This link pretty much sums up what I mean http://www.themarketingsite.com/live...p?Item_ID=3353

[soundtracker]

Well to go into fully would take me a few thousand characters but the short story is making your brand appeal to your client. Sell them an product/service that they can picture themselves using.

This link pretty much sums up what I mean http://www.themarketingsite.com/live...p?Item_ID=3353

Basically selling to "the heart" not to "the head"