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Very interesting reading
What a great thread with some sound advice.
I think it is so easy to fall into the "busy fool" trap.
I decided a while ago just to sit down and cost out everything I do and it's suprising how much time and effort you spend on one gig and suddenly that £200 you are charging is probably way off what you thought it was worth.
I found it was also, so easy to cave in on pricing just to get work - another fatal mistake.
Yes some of my customers complained, but look at what effort you put in and cost it out and really do you want customers who just book you because your cheap.
When it comes to business you soon learn there is little or no loyalty.
So my advice is stick with it and charge what you are worth. Do the exercise that Toby has demonstrated and you will be surprised at the results.
Good luck!
Oh and for the record I charge between £500 - £1000 per event.
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www.vip-disco.co.uk
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In the Southwest i charge around working hours 8 till 12 for £180 and i dont have to travel very far to get this price.... maybe no more that 15 minute travel one way and setup time on top ...
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THis thread has some good insight into evaluating your costs.... CLICK HERE TO VIEW.
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