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Thread: Promoting a Business Page on Facebook

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    Casual77's Avatar
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    Default Promoting a Business Page on Facebook

    I've just got round to setting up a Facebook page for my business, Eclipse Disco Ltd and putting some content on there. There is an option on there to 'Promote' the page for different prices, the lowest of which appears to be £3 a day for 7 days.

    I need to start getting some bookings in and was thinking it would be worth speculating the £21 to see if I get anything from it. Has anyone tried this as a means of promoting your business and, if so, how did it go? Is it something you would recommend for a start-up business looking to get their name out?

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    Resident Antagonist Benny Smyth's Avatar
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    Quote Originally Posted by Casual77 View Post
    I've just got round to setting up a Facebook page for my business, Eclipse Disco Ltd and putting some content on there. There is an option on there to 'Promote' the page for different prices, the lowest of which appears to be £3 a day for 7 days.

    I need to start getting some bookings in and was thinking it would be worth speculating the £21 to see if I get anything from it. Has anyone tried this as a means of promoting your business and, if so, how did it go? Is it something you would recommend for a start-up business looking to get their name out?
    Burn four five pound notes. At least when you get heat from the flames, you'll be getting something for your money and you'll still have a quid for a cone of chips.

    Best to advertise in places where people will look to find a DJ. How many Facebook ads have you noticed enough for you to click on and then buy something from there?

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    Casual77's Avatar
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    That sounds like a fairly unequivocal 'no' then.

    I suppose the obvious question that follows on from that is where could I expect to get my best return on advertising expenditure? I was thinking of giving needadisco a go but my area looks to be pretty flooded with established mobile disco businesses and I'm informed that until I have a decent number of positive reviews I'm going to find it tricky to pick up work. I could put a listing on mobiledjnetwork with links to my website as part of my membership and a listing on here but are there any others that people would recommend trying?

    I was also planning to drive round the local room-hire and wedding venues and leave bundles of business cards and/or A5 flyers. Is that likely to have any positive impact or are they more likely to end up in the nearest waste paper basket?

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    Quote Originally Posted by Casual77 View Post
    That sounds like a fairly unequivocal 'no' then.

    I suppose the obvious question that follows on from that is where could I expect to get my best return on advertising expenditure? I was thinking of giving needadisco a go but my area looks to be pretty flooded with established mobile disco businesses and I'm informed that until I have a decent number of positive reviews I'm going to find it tricky to pick up work. I could put a listing on mobiledjnetwork with links to my website as part of my membership and a listing on here but are there any others that people would recommend trying?

    I was also planning to drive round the local room-hire and wedding venues and leave bundles of business cards and/or A5 flyers. Is that likely to have any positive impact or are they more likely to end up in the nearest waste paper basket?
    From what I've heard, flyering venues isn't likely to result in much success. How many businesses who drop flyers have you spent money with? No, apparently the best way into venues is to show up to do a function and impress them enough that they approach you. Better than just dumping literature on them would be approaching them for a natter about whether they'd consider trying you as a recommended supplier IMHO.

    Wedding fayres & the like.. now there's a road you can take but there are a variety of takes on this subject, not all positive.

    As for Facebook - I think there are only two types of companies making money from it. Outfits selling services to help promote you on Facebook, and Facebook themselves. Never has a userbase & business model been so mismatched IMHO.

    Don't write off Facebook though - I think it probably has some value in providing a form for recommendations & feedback from existing clients to the people they know, but beyond that I'd have serious doubts.

    How am I going to promote my business then? I think when I launch I'll give NAD a go, and try a wedding fayre or two. Lacking feedback is going to be a major stumbling block of course, but we all have to start somewhere.

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    Google Adwords is a better place to spend money.

    Target the ad carefully, an particularly at your locality, and you should see results.
    www.retrodisco.co.uk Mobile Disco and 80s Night Specialists, Devon

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    Imagine's Avatar
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    Facebook isn't a total waste of time, but it's not brilliant either.

    I ran a couple of campaigns just after Xmas. Got two bookings, and neither of them "high quality" either, but at that time of year, I was grateful for the business. A lot of FB enquiries are merely looking for prices. They'll click the ad's (I monitored that and saw quite a few click throughs), just don't expect to make major money from it.

    The other way to advertise on FB is for free. Join the local wedding groups etc. and post in there. OK there's a lot of people doing it and sometimes it's hard to see the wood for the trees, but sometimes you'll get people responding and it costs nothing more than a couple of minutes of work each time.

    Other options you could think of are:
    Gumtree (you have to pay, but I've had a decent ROI from this one...not the first place I'd think of looking for a disco but this weekend's wedding's come from there plus a couple of parties later in the year)
    Google Ads: Mixed results from this. I'm getting the website hits and one booking so far on my budget of £1 a day
    NeedADisco: Not getting much from this at all this year. Worked very well last year but there seems to have been an influx of cheaper discos in my area this year so it's dried up
    AmpDJ: My bestest friends this year and where most of my most lucrative leads are coming from
    Hitched.co.uk: Plenty of referrals to my website according to their dashboard - have yet to confirm this and reap any benefits from it though.

    And the best of all....good old fashioned word of mouth.

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    Quote Originally Posted by juski View Post
    From what I've heard, flyering venues isn't likely to result in much success. How many businesses who drop flyers have you spent money with? No, apparently the best way into venues is to show up to do a function and impress them enough that they approach you. Better than just dumping literature on them would be approaching them for a natter about whether they'd consider trying you as a recommended supplier.
    I was thinking along the lines of going in and speaking with the venue manager rather than just dropping literature and running. I'm hoping to market myself down the specialist night route so that if they have any younger clients who want say a specialist House/Trance/HipHop/80s/90s/current pop party that they consider passing on my details but go elsewhere for anyone wanting 50s/60s/70s/Motown/Northern Soul nights which wouldn't be my thing. My preference would be not to do many special birthday nights beyond 40th or golden wedding anniversaries too. Oh, and definitely no karaoke!

    I don't know if it will work but I'm hoping that positioning myself as a specialist will get me more of the kind of gigs I'd like to do and make it more likely that the venues will put me forward to suitable clients.

    I hadn't thought about Google Adwords or Gumtree but I will look into both of those. I'm not sure about wedding fayres and hitched.co.uk. I know that the gigs are probably not all that much different but I feel more comfortable doing run of the mill parties at the moment until I get some more experience under my belt.

    Word of mouth will hopefully be a good one but I need to get some more gigs before I wil start to see the benefits of that.

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    Run of the mill? Ye gads, no party is ever run of the mill, not when you're a mobile DJ!

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    You mentioned "word of mouth" but, seriously, this is the best way of promoting yourself as a DJ. Do a good job - no, do a very good job, with the gigs you have booked in already and then you'll see results. There's no better form of advertising that a good recommendation from someone you know and trust.
    Dazzy D
    Lightning Disco & Entertainment

    Born to make you party!

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    Yes I agree that 'word of mouth' will be my best form of advertising when I have got a fair few gigs under my belt. I've only done five gigs so far and there were things I could have done better on every one but I can honestly say that I have tried my best at every one to exceed the expectations of my clients.

    I've only had testimonials from one of the parties I did so far but this email suggests that they were more than happy with how I did. I had a very similar email from her mum who organised the party.

    Hi Allan,

    Apologies for only getting back to you now but we went away on holiday the day after my party to Cape Verde and had no internet or e-mail access while we were away!

    Thank you so much for a great night-I honestly had the best birthday ever and the music and lights were brill!

    Below is my testimonial-let me know if you need me to send it separately or make any changes/add anything in etc. Also, I have lots of photos of the night-some general dance floor ones which show the lights etc. and another when a drunken mario crashed your dj booth!!! Let me know if you would like me to send you any copies...

    Thanks again and good luck with the rest of your gigs!

    Best wishes

    Nicola


    Allan provided the music and laser display for my 30th birthday party which was 80s themed. After filling in at late notice when our previously booked DJ pulled out, Allan was extremely professional throughout all correspondence. Before the event, he contacted me via e-mail and telephone to ensure that he had the required tracks and managed to source most, if not all of the 75 song requests that I sent him plus hundreds of others!!! He managed to get the right track mixes and accompanying laser displays to keep 75 guests in 80s fancy dress happy all night...the dance floor was packed from 8pm til 1am and he even managed to cope with a drunken "mario" character gatecrashing the dj booth!! I cannot recommend Allan enough and I can honestly say that he made the night the best birthday ever!!



    As far as testimonials go I was more than happy with that one!

    I'm hopeful that down the line recommendations from Nicola (and the other satisfied clients I've worked for so far) will lead to further bookings but I need to find other ways of getting myself out there in the meantime. On the plus side, I have plenty of accountancy clients who I have a good relationship with and over the past few weeks I haven't let any of them leave a meeting with me without at least a couple of my new business cards! I'm hoping that the law of averages will mean that if I give out enough business cards it will eventually lead to bookings. I still feel as though I need to be looking at other conventional advertising channels though.

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