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Originally Posted by
Shakermaker Promotions
but my yorkshire accent wasn't that great.
Weren't that great, lad
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gigs
Originally Posted by
Jonny Boy
I'm down the road from you in Zooport. (Newport.) I'd like to think of my DJ service price point as "middle-of-the-market." Certainly and typically well above the £150 range you mention.
Agree with everything that has been said before. Only thing I'd add is to find yourself a niche and/or your "USP" = Unique Selling Proposition. That is, what is different about YOU and YOUR service to everyone else.
Just as the bottom feeders are all scrabbling and competing for £80, something I've observed about some the "top of the game" DJ/Wedding Service here in S. Wales is that the ALL seem to offer "everything"... LOVE letters, LED floors, uplighting, monograms blah blah.
Not that theres anything wrong with this: they make good money and are VERY good at their marketing BUT IMHO are so identikit that even for clients with money, it fall to price and/or personality. The rivalry between them is palpable at times.
You're going up against some big-hitters if you take that route, IMHO.
Rather, I'd suggest you initially at least focus on your USP.
You mention your club experience: why not capitalise on that and market "nightclub DJ experience" events and target the dance-generation, 21st etc? I see lots of posts of bridal forums who don't want a "typical" (read generalist) DJ for their wedding/event.
I know a DJ in Swansea that has done this very well and sells trance weddings, garage weddings, RnB weddings etc with great success.
Just some ideas....
Funny you should say that mate. I was more known for 90's R'n'B (91-2007) and i am going to see if i can specialise in the R'n'B/Garage and Dance kind of gigs as I have played at quite a few and the equipment has been already provided. Despite specialising i would still like to go regular bookings . Those who's events i have done did pay above average for what i thought a mobile event would be £350 etc.
Lots of great posts here and info given guys so fair play to you all.
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