Now I usually don't get sucked into things like this. The phone rings, I say "are you trying to sell me something" followed by "not interested, save your breath", but yesterday I listened.
It was a lasy from something I think called 118 directory, maybe this rings a bell?
She says they have a web site and although I can't rember the hit rate seemed good. She also wanted to perswade me to advertise in there directory - but is did seem a little different. She suggested that they had trialed one area and now were expanding to other areas - a local directory (much like YP and the like), but targetted at high earners, big business etc. Sounded as if it would be a bit like the next directory sort of quality - A5, but with full page full colour adds per company. Only 3 maximum in each sector and all copies ained at higher earners. Now I know you can't guarantee business, but she suggested that it was aimed at the types of people who wouldn't be arguing over price. The samples I have seen so far were companies like Black & Decker, a drive company and so on...
It isn't cheap, but "I can do you a deal", suggesting I could have my advert for £1000 and not the £10000 they have charged the other guys - was told I would be the only disco in it too.
OK, without going on for ever, anyone know anything about this and is it any good? Sounds good, but she was very nice to me on the phone, so not sure all is quite what is seems.
Also not sure I have that sort of money to splash about (unless it is going to pay back!), but if anyone know it, might be worth a "yes please but I only have £x to spend!