With a new brand comes a new logo

[Benny Smyth]

As I've mentioned before, I'm launching a new website using my name as my brand. I'll also be getting new uniforms and panels for the LiteConsole to reflect this, so I've had a pro design a new logo for me. Basic principles for me with regards to the logo: no musical notes, headphones, turntables...not of that tired old cliche .

The initial design looked like this:



When I initially saw it, I hated it but I purposely didn't say anything straight away as I wanted it to sink in. Took me a few hours to respond. I was expecting something cool, a bit of a distressed look but what I got was something elegant, simple, classy....exactly what a wedding DJ's logo should look like. The problem is that I am not what a wedding DJ 'should' be like, and I wanted something that reflected who I am and my personality. We had a bit of back and forth and I came up with the idea of a little character in the style of Peanuts. Something a little cheeky like that. Here is the final design:



And I'm very happy with it. I know...it has headphones in there but I actually think it works. I think it has that balance of wedding and cheeky.

[discomobiledj]

Flak jacket on......I thought you were going to specialise in kids and teen parties. Assuming you're not tackling the wedding market anymore?

Prefer the one without the cartoon charactor but to be fair, that logo would have taken 10 minutes on Photoshop.

[Excalibur]

. Here is the final design:

And I'm very happy with it. I know...it has headphones in there but I actually think it works. I think it has that balance of wedding and cheeky.

I'm sorry Benny, but unless the new brand is aimed at everything except weddings and corporate, I really don't like it. The first one was classy.
We touched on party time vs wedding in your photo gallery thread, and although I'm firmly of the opinion that when the formalities are done, it's time to paaaaaarty, you have to be able to cope with the formalities first in a seemly manner.

Are you intending to run two separate brands? I can see what you're trying to achieve, showing that you intend to put the fun back in a joyous celebration ( mainly weddings ), rather than stiffly observing protocol in a serious and dour manner.

I can't offer you a plan guaranteed to do what you want, but I'll have a think.

[musicology]

Lose the cartoon.

[ukpartydj]

I think for weddings the fonts used are better than the BS logo you used to have. I'd leave it at that personally.

Logos can be taken way too seriously. I'd just consider the target market, what should the logo achieve (be recognisable, give insight to your work and indicate the quality of you product prehaps?) as long as it ticks those boxes I'd be happy and I think your new logo minus cartoon does just that.

[DeckstarDeluxe]

K-I-S-S.

The only thing I would consider is throwing in the word Wedding alongside DJ but agree better without the cartoon (though that would be good for using on wedding forums if you use them).