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Thread: Mailchimp - or alternatives

  1. #1

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    Default Mailchimp - or alternatives

    I have started using Mailchimp a lot, mainly for lists gained from wedding fayres, but also in other marketing (not just weddings and not just to brides)

    However I have found the % of people opening the email to be disappointing (normally around 50-60%) and was wondering if

    a. this is about right for people opening any email
    b. do mail chimp emails go into 'other' folders on recipients emails
    c. is there a better alternative

    Emailing and bcc seems to produce better results, but again can be a little dodgy as to whether people actually receive the email and hard to track if people are opening/reading the email

    Cheers
    Semi-Retired Multi Award Winning DJ

    www.ultimateweddingdj.co.uk

  2. #2
    Web Guru Marc J's Avatar
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    Quote Originally Posted by ppentertainments View Post
    ...I have found the % of people opening the email to be disappointing (normally around 50-60%) and was wondering if

    a. this is about right for people opening any email
    b. do mail chimp emails go into 'other' folders on recipients emails
    c. is there a better alternative
    a. Yes. In fact that's actually very high.
    b. depends on the receiving server / email client. Might even end up in spam.
    c. Install your own (I use http://dadamailproject.com/ for a few clients), or http://www.newzapp.co.uk/ is a popular Mailchimp alternative

  3. #3

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    Quote Originally Posted by Marc J View Post
    a. Yes. In fact that's actually very high.
    b. depends on the receiving server / email client. Might even end up in spam.
    c. Install your own (I use http://dadamailproject.com/ for a few clients), or http://www.newzapp.co.uk/ is a popular Mailchimp alternative
    Cheers Marc,

    I'll have a look into those alternatives.
    I was quite surprised how few opened the emails that were sent I always look at email, probably a sign of not having many friends
    Semi-Retired Multi Award Winning DJ

    www.ultimateweddingdj.co.uk

  4. #4
    Web Guru Marc J's Avatar
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    Quote Originally Posted by ppentertainments View Post
    I was quite surprised how few opened the emails that were sent I always look at email, probably a sign of not having many friends
    But do you always open spam?

    Going by https://mailchimp.com/resources/rese...ng-benchmarks/, your 50-60% is about double what the highest average mailchimp open rate is. Are you sure that figure is correct?

  5. #5

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    Quote Originally Posted by Marc J View Post
    But do you always open spam?

    Going by https://mailchimp.com/resources/rese...ng-benchmarks/, your 50-60% is about double what the highest average mailchimp open rate is. Are you sure that figure is correct?
    Yes it is correct, although one campaign was 8% lol
    Semi-Retired Multi Award Winning DJ

    www.ultimateweddingdj.co.uk

  6. #6

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    How are you measuring open rates?

    Most email clients don't automatically open images, so won't track an email as being opened.

  7. #7
    Web Guru Marc J's Avatar
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    Quote Originally Posted by rth_discos View Post
    How are you measuring open rates?

    Most email clients don't automatically open images, so won't track an email as being opened.
    And to confuse matters, on the flip-side G-Mail always opens images and saves them to their own server for security, so some software will track this as an open

  8. #8

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    Is nowt ever simple

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    Quote Originally Posted by rth_discos View Post
    How are you measuring open rates?

    Most email clients don't automatically open images, so won't track an email as being opened.
    I just read what Mailchimp tells me
    Semi-Retired Multi Award Winning DJ

    www.ultimateweddingdj.co.uk

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