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Thread: The first step on the road to knowledge is realising how little you know.

  1. #31
    Dinosaur Excalibur's Avatar
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    Quote Originally Posted by rth_discos View Post
    Offer a service that they are prepared to pay for, and deliver what you promised. That's all that's required.
    Some of us try to deliver more than we promised.

    Quote Originally Posted by rth_discos View Post
    In many cases, people are prepared to pay much more just for the security that the DJ will actually turn up, and that they can actually contact the DJ in advance of the event.
    Interesting. That's why we use contracts.


    Quote Originally Posted by rth_discos View Post
    Price and value are fascinating things, and different clients approach them in different ways.

    Focus on your value, and you can easily justify putting your price up.
    True.
    Excalibur. Older than the average DJ.

    www.excaliburmobiledisco.co.uk


  2. #32
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    Quote Originally Posted by Excalibur View Post
    Some of us try to deliver more than we promised.
    Absolutely, and when you over deliver, you get raving fans and great reviews.

    In essence, it's not that hard to not only satisfy, but get very happy customers who are paying more.

    When you charge £1,000, they don't really have 4 x the expectation of a £250 DJ.

    Quote Originally Posted by Excalibur View Post
    Interesting. That's why we use contracts.
    Of course. And it's never the case that a cheap DJ means a poor service. I'm very happy to say there are some excellent DJs going out for way less than they are worth, and are comparable to those charging at least twice their fee. I'd argue they were under charging if anything!

    However, here's what a bride sees:

    She'll have heard somewhere the horror of a 'cheap DJ not turning up'. It could be an experience a friend has had, an article in a magazine, or a post on a Facebook wedding group.

    At that point, she doesn't want to take any risks, and the logical solution is to pay more to ensure reliability. At that point, you can be the best £250 DJ there is - but you'll be discounted as being too risky because you're cheap.

    Even with the knowledge us DJs have from the DJ Facebook groups: when was the last time you saw a £500+ DJ cancel last minute on a bride...

    In essence, the less you pay. the greater the risk there is of something going wrong with the DJ (not turning up, equipment breaking, not experienced enough), whereas the more you pay, the less the risk there is of this happening.

  3. #33
    Dinosaur Excalibur's Avatar
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    Quote Originally Posted by rth_discos View Post

    In essence, the less you pay. the greater the risk there is of something going wrong with the DJ (not turning up, equipment breaking, not experienced enough), whereas the more you pay, the less the risk there is of this happening.
    I see no absolute correlation between the two. I would qualify the statement by saying that the risk is minimised above a certain figure, and above that there is likely to be no discernible gain reliability.
    Excalibur. Older than the average DJ.

    www.excaliburmobiledisco.co.uk


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