Saw a couple of comments on the Xmas Parties/Weddings thread that highlights an issue I have with the typical marketing of DJs:

Quote Originally Posted by Nakatomi View Post
It's horses for courses really. If that's what the people want let them have it all day long I say. There are DJs out there saying a wedding should be X Y or Z but really the wedding should be whatever the customer wants. Is it cheesy? Is it even tacky? Who cares? Why should it even matter if that's what they WANT ? It's not what I would've wanted at my wedding - I can't stand all that schmaltz personally. Vive la difference!
Quote Originally Posted by ppentertainments View Post
I have seen DJs do the ‘Mr & Mrs game’ at EVERY wedding. Personally I think it only works maybe 30% of the time, and again if you were to get a B&G up who hated it, complaints will happen.

I see many DJ websites promoting their large collection of music and their wide range of events they cover, essentially suggesting they can 'adapt' to any requirement. In fact, many DJs seem to suggest you're only a good DJ if you can adapt to any musical style.

Why, as DJs are we so afraid to be confident about what our specialisms are, and therefore, who our ideal client is?

When I search for DJs in a local area, I should be seeing a rock/metal specialist, a cheese specialist, a 'night club style' specialist, and all other types of DJs.

Some DJs, who are amazing in their specialisms, don't seem to promote their specialism, for fear of putting off 'other' clients.

So with respect to things like the Love Story and Mr and Mrs, surely it's better if DJs promote that that their style, so that every client books them because of what they do. In theory, a DJ who specialises in the Love Story, should avoid attracting a bride who doesn't want the Love Story. And if you don't do the Love Story, it's because you likely appeal to a type of client that wouldn't want that at their wedding.

There's nothing wrong in actively turning away the types of client you don't want. In doing so, you are more likely to attract the type of client you do want.

Are there music styles or presentation styles that you don't do? If so, make it clear on your website that you don't do it!

Hate playing The Agadoo - proudly proclaim it on your website - the client who also hates the Agadoo is way more likely to want to book you, meaning you get more gigs in the style you enjoy!