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Thread: Are we too generic, or do we sell our differences?

  1. #21

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    Quote Originally Posted by Andy P View Post
    Never had you bagged as a Comedian Chris - but this made me snigger a bit
    I have done 3 comedy workshops but think I should have asked for a refund
    Semi-Retired Multi Award Winning DJ

    www.ultimateweddingdj.co.uk

  2. #22

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    Quote Originally Posted by rth_discos View Post
    The reality is, very few DJs understand marketing - and that's understandable - we're DJs after all!

    But for those who market their business properly, the results can be astounding.
    Very true - I am pants at marketing.

    Can see where you are coming from - currently I do offer to do whatever they want as it works for me, however am changing one of my sites to be more specialised and 'about me', and leave the other running to cater for whatever people want.

    However, as you say marketing correctly is a massive challenge.
    Semi-Retired Multi Award Winning DJ

    www.ultimateweddingdj.co.uk

  3. #23
    Andy P's Avatar
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    I used to have reams of text on my website with sentences constructed from hours on the Thesaurus and felt right smug that I was selling my differences etc.

    Then I started using tracking software and realised that the majority of people were sending seconds not minutes on each page. Certainly not long enough to read all this text. At that point I sacked it all off and went for the headline approach. Increased the volume of images. Focussed on puttting the long messages into my blog.

    Net result, most my bookings still find me on google and ring before having a look around.
    Andy P
    Disco Couture

    07962143680
    www.discocouture.co.uk
    www.facebook.com/discocouture

  4. #24

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    Quote Originally Posted by Andy P View Post
    Increased the volume of images.
    That is where my site fails, and need to change, however for seo the text works really well and am a bit wary of dropping my google rankings to make the change.

    On the flip side, most of my all day bookings come from people sitting to read through the text and is something which is commented on a lot.

    Case of can't doing right for doing wrong lol
    Semi-Retired Multi Award Winning DJ

    www.ultimateweddingdj.co.uk

  5. #25

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    Quote Originally Posted by ppentertainments View Post
    Case of can't doing right for doing wrong lol
    There is no 'one' way of doing it - otherwise everyone would do that one thing!

    The right website is different for each business depending on what they are offering and who their target audience.

    As you ask for more money, your website does need to deliver more, and certainly someone spending £500+ on a DJ is going to (usually) spend more time reading the text on a website before investing their money.

  6. #26
    Jim - Scotland's Party DJ's Avatar
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    Dec 2012
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    I have to agree that, while it's well written, your website in no way jumps out as any different to most higher end DJs.

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