Are we too generic, or do we sell our differences?

[Jim - Scotland's Party DJ]

So you have! Of course, the balance is between how much effort do you put in, and how much of a demand is there for this service.

That's the hardest thing with a niche - it's finding one with enough of an audience.




That's fine - my point was about the claim that there wouldn't be enough work as an indie wedding DJ - the indie wedding DJs I know suggest that there is more than enough!

The point is though, that as a 'wedding dj', we should be more clear about who our ideal client is, and appeal to them on the website.

Are they confident? Shy? Do they want a loud party, or something more conservative.

Once we start to define who we are, we attract more of the people we want to work with.

My ideal client is one who wants a fun wedding, isn't too high maintenance and will meet my fee...

YMMV but if, like me, you're happy doing a range of types of client then why should we pigeon hole or limit our marketability?

Do you have a link to your website?