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Dinosaur
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Originally Posted by
Excalibur
Oh what a rich vein that offers for jests, jibes and whimsy, but I shall eschew such frivolity in favour of:
Well done that man.
It also offers a golden marketing opportunity
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It's easy to be cynical about awards. And when you look at them, they're never perfect.
But that's not the point of them. As Wayne correctly says, it's a marketing opportunity.
Use it as a PR opportunity - much more than just sticking the logo on your website.
Here's an example of the coverage I got out of the TWIAs:
https://www.islandecho.co.uk/island-...dustry-awards/
Not only did I receive a nice bit of PR that gets social media promotion, but a nice juicy backlink to my website from a respected website.
Side note: I spent more money on the PR than I did entering the award...
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Originally Posted by
rth_discos
It's easy to be cynical about awards. And when you look at them, they're never perfect.
But that's not the point of them. As Wayne correctly says, it's a marketing opportunity.
Use it as a PR opportunity - much more than just sticking the logo on your website.
Here's an example of the coverage I got out of the TWIAs:
https://www.islandecho.co.uk/island-...dustry-awards/
Not only did I receive a nice bit of PR that gets social media promotion, but a nice juicy backlink to my website from a respected website.
Side note: I spent more money on the PR than I did entering the award...
Oh I've already been in touch with the local rag. A good mate has left them a few weeks back which sucks because it would already be in print but the guy who got back to me was keen to have a chat.
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Originally Posted by
Jim - Scotland's Party DJ
Oh I've already been in touch with the local rag. A good mate has left them a few weeks back which sucks because it would already be in print but the guy who got back to me was keen to have a chat.
Excellent.
Where possible, pay to get a press release written. There's loads of PR people around who will write a press release for about £50.
The reason? Local journos are snowed under. They don't have time to write stories.
If you can email them a story that's been written correctly, they can literally 'copy and paste'.
As a journo, if you've got to source and write 10 stories, if one comes in your lap ready written, that's a quick tick on their list for another story!
Plus, when they copy and paste the story, it communicates the message in the way you want
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