This one has come out of the responses to my " dj's cancelling " thread. Comments on there have led me to question where I operate in the market. I've always considered myself firmly centre ground, but I'm now wondering if like that ground is being shot from under my feet?
We have many on here who seem to be operating in the top end of the market, with fees regularly over £500. I think there's little doubt that they're providing value for money, well done them. Even with a following wind, I can't achieve the levels of detail they offer in certain areas. At best, I'd claim to be well up in the middle section of the market.
However, I make no secret of the fact that I'm prepared to get down and dirty in the lower echelons of the market, to fill my diary. Even then, I feel to misquote Ms Safka ( Google it, if you don't know, young 'uns. Then listen to some of her stuff ), " they're only putting a nickel in, but getting a dollar song". Obviously, the great unwashed see more DJs in the bottom end of the market, and perhaps our low status in their eyes is because of what they see often.
So, the question. Yes, there is a question, the doddering old fool isn't simply rambling pointlessly.
The lower end of the market is awash with DJs, and by definition, the top end is a far smaller market share. Is the middle ground disappearing?
Are clients either paying top dollar for top end DJs, or going cheap and ( hopefully ) cheerful? Is my market of mid price work dwindling? Discuss.