Preaching to the masses

[Benny Smyth]

My SEO guy has asked me to do one of those 'preachy' blog posts about what you should do when booking your Wedding DJ.

I really hate those posts, but he's the expert so I'm not going to spend all morning working out how to put my own spin on it.

[Nakatomi]

Who doesn't love a good FUD blog post? (FUD == Fear, Uncertainty & Doubt)

I'm guessing you asked why he thinks it's necessary - if it's 'because DJs A, B, C, D thru Z do it' is that really a good reason? The best other reason I can think of is it's another way to make 'reasons to book me' text.

[Benny Smyth]

Something about "link building and anything that is helpful or informative that someone like a customer would find useful" was the reason given.

(*I made a typo in my opening post - I meant I am now going to spend all morning working on it)

Meh. I guess it's a challenge for me to come up with a way to add a Benny spin on this kind of thing.

[rth_discos]

Something about "link building and anything that is helpful or informative that someone like a customer would find useful" was the reason given.

(*I made a typo in my opening post - I meant I am now going to spend all morning working on it)

Meh. I guess it's a challenge for me to come up with a way to add a Benny spin on this kind of thing.

SEO is not about one post.

It's about regular content, and a distribution method to achieve links back to the website.

For real SEO, you'd need to create a content schedule - at a minimum one decent length (1,000 word) post a month.

Plus guest blog posts on other websites - all with unique content.

[DeckstarDeluxe]

I've tried to do this before and will admit I hated it. I highly doubt many DJs out there have done this so once it's out there and being picked up it could be quite an effective boost.

Guess there's nothing to lose!

[Nakatomi]

I've tried to do this before and will admit I hated it. I highly doubt many DJs out there have done this so once it's out there and being picked up it could be quite an effective boost.

Guess there's nothing to lose!

I see it a lot. Usually it's something along the lines of

Make sure they're willing to meet you
Make sure they're insured
Make sure they have a registered business
Check their reviews
Check for evidence
Make sure they PAT their equipment
Make sure they turn up wearing a sparkling tux
Don't book residents they're all cowboys!
Etc

Most I've seen make for dismal reading & seems like negative marketing aka spreading fear, uncertainty & doubt.

What I think they should be doing is letting the customer know the kind of ride they're in for & telling the customer how to get the best out of their booking. To get the best results there's often more involved than merely making the booking & them turning up on the day. But customers may not realise that...