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Thread: Nerdy Statistics!

  1. #11
    Benny Smyth's Avatar
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    Quote Originally Posted by rth_discos View Post
    In brackets, after each one, you've put (Won 7% of overall bookings)

    Overall bookings should make 100%.

    Your conversion rate of 15% is irrelevant at this point.

    It's important, because you'll get a much clearer understanding once you've got the percentage of overall bookings correct.
    The % in brackets add up to the 15% conversion. They're not the % of individual wins vs losses for Search Engine etc.

  2. #12

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    Quote Originally Posted by Nakatomi View Post
    I ask all my clients & everyone says Google. My site stats disagree so it's telling me that isn't where they FIRST heard of me. Indeed it sometimes transpires in later conversations that a friend recommended me THEN they used Google. Oh man you just can't win lol. But hey a booking is a booking!
    Yeah, for years when I asked most put google, it wasn't until I investigated a bit further I realised it wasn't a case of people searching google, seeing the website then enquiring - most of the time they enquire from the website but have seen, or heard, elsewhere.

    It is one reason I just can't bring myself up to stopping wedding fayres, although I have dramatically decreased the amount. They are totally but I think it could be one link in the chain that helps people decide. I don't get many bookings on the day at wedding fayres, but when I do they nearly always say "oh we looked at your website/saw you on fb/friend used you" etc. Conversely I often wonder how many people see me at a wedding fayre, forget about me, then later down the line find my website and think "oh that was the guy at the wedding fayre".

    Totally screws up my planning to let marketing take care of itself

  3. #13

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    Here you go...

    Quote Originally Posted by Benny Smyth View Post
    Conversion of number enquiries to booked: 15%

    Sourced from:
    Other suppliers who have recommended me: 1.75% (Won 9% of overall bookings)
    Venue recommendations: 17.5% (Won 45% of overall bookings)
    Social Media: 2.45% (Won 0% of overall bookings)
    Online Directories & Wedding Fayres: 35.7% (Won 6% of overall bookings)
    Search Engine: 40.3% (Won 34% of overall bookings)
    Previous Guest of Client: 1.4% (Won 5% of overall bookings)

  4. #14

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    15% conversion rate seems very low. Mine is roughly about 75%
    www.retrodisco.co.uk Mobile Disco and 80s Night Specialists, Devon

  5. #15

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    Quote Originally Posted by Retrodisco View Post
    15% conversion rate seems very low. Mine is roughly about 75%
    What, 75% of all website visitors & enquirers total? Get thineself on the mobile DJ conference circuit immediately! Or write a book! If you're saying 75% of people who land on your website or social media then go on to book you - that is one seriously impressive number. 75% conversion of enquiries into bookings is what I'd assume you mean. Correct me if I'm wrong because that'd be some pretty darn impressive steering.

    For dates I'm available & gigs I actually want I'm at about 75% conversion but that's only talking about people I've turned into leads. What my bare conversion rate is, I wouldn't like to speculate but it'll be under 2%. Am I bovvered? Not much - I don't particularly want to appeal to everyone who lands on my site or FB page. I especially don't want to have to waste my time answering the phone to people who want to book me for their kids' party or their christening. Or, even their 'all day wedding' in a social club where the room hire is free.
    Former Mobile DJ & Disco for North East England including Darlington, Durham, Newcastle, Teesside, North Yorkshire - Mr Deejay

  6. #16
    Imagine's Avatar
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    Quote Originally Posted by Nakatomi View Post
    I especially don't want to have to waste my time answering the phone to people who want to book me for their kids' party or their christening. Or, even their 'all day wedding' in a social club where the room hire is free.
    I do if they're prepared to pay my price. Whilst I prefer all-day weddings in big tents in the middle of nowhere, money's money and I've got bills to pay at the end of the day

  7. #17

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    Now if I counted total enquiries i.e. every lead I get.. my conversion rate might be more like 10% or less. I don't currently track leads that are dead when they come in. Maybe I should. It isn't like I'm not aware I get them though.
    Former Mobile DJ & Disco for North East England including Darlington, Durham, Newcastle, Teesside, North Yorkshire - Mr Deejay

  8. #18
    Dinosaur Excalibur's Avatar
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    Quote Originally Posted by Imagine View Post
    I do if they're prepared to pay my price. Whilst I prefer all-day weddings in big tents in the middle of nowhere, money's money and I've got bills to pay at the end of the day
    Verily I say, the lad's got it. By George, he's got it.
    Excalibur. Older than the average DJ.

    www.excaliburmobiledisco.co.uk

  9. #19
    Disco Dude! DeckstarDeluxe's Avatar
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    Quote Originally Posted by Retrodisco View Post
    15% conversion rate seems very low. Mine is roughly about 75%
    Depends how you acquire leads really. If you're operating a carpet bombing approach then 15% will still provide you with plenty of volume.
    The Cheltenham Wedding DJ
    www.cheltenhamweddingdj.co.uk

    DDWES Event Hire

    www.ddwes.co.uk

  10. #20
    Benny Smyth's Avatar
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    With 2019 now in the rear view, I figured that I would put the final results of the year on here. There have been a couple of enquiries from a few months ago that have only just been converted and I suspect that one or two more will follow suit, but for the purposes of this post I'll assume that those maybes are lost (won't make that much difference to the overall data anyway, to be fair!). No percentages this time - actual numbers.

    And for some reason (that I had only recently realised), I never logged phone call enquiries. Probably didn't have that many overall anyway, but maybe worth a mention.

    Total Number of Enquiries: 403 (Won 72 vs. Lost 331)

    Source of Enquiries

    Recommendation From Suppliers: 8 (Won 5 vs. 3 Lost)
    Online Directories: 133 (Won 2 vs. 131 Lost)
    Social Media: 12 (Won 2 vs. 10 Lost)
    Previous Guest/Client Referral: 8 (Won 5 vs. 3 Lost)
    Search Engine: 163 (Won 21 vs. 142 Lost)
    Unknown Source: 2 (Won 0 vs. 2 Lost)
    Venue Referral: 66 (Won 33 vs. Lost 33)
    Wedding Fayre: 11 (Won 3 vs. Lost 8)

    Reason For Lost Enquiries:

    Above Budget: 28
    Unavailable: 118 (7 enquiries for my own wedding day!)
    Change In Client's Circumstance: 1
    Children's Party (a service I don't provide): 5
    Unable To Accept Date Due To Ankle Injury: 2
    Karaoke (a service I don't provide): 2
    I Didn't Feel That I Was The Right DJ For That Event: 12
    Unknown Reason: 118
    Waste Of My Time: 39
    Client Chose Another DJ Over Me: 9

    Most Useless Resource For Enquiries: PoptopUK (107 Enquiries, 0 Wins)

    Monthly Breakdown

    January: 22 (Wins 11 vs. 11 Lost)
    February: 34 (Wins 12 vs. 22 Lost)
    March: 36 (Wins 5 vs. 31 Lost)
    April: 34 (Wins 4 vs. 30 Lost)
    May: 23 (Wins 3 vs. 20 Lost)
    June: 17 (Wins 2 vs. 15 Lost)
    July: 35 (Wins 2 vs. 33 Lost)
    August: 56 (Wins 8 vs. 48 Lost)
    September: 49 (Wins 6 vs. 43 Lost)
    October: 58 (Wins 12 vs. 46 Lost)
    November: 21 (Wins 3 vs. 18 Lost)
    December: 21 (Wins 5 vs. 16 Lost)

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