Quote Originally Posted by rth_discos View Post
In brackets, after each one, you've put (Won 7% of overall bookings)

Overall bookings should make 100%.

Your conversion rate of 15% is irrelevant at this point.

It's important, because you'll get a much clearer understanding once you've got the percentage of overall bookings correct.
The % in brackets add up to the 15% conversion. They're not the % of individual wins vs losses for Search Engine etc.