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Resident Antagonist
Originally Posted by
rth_discos
In brackets, after each one, you've put (Won 7% of overall bookings)
Overall bookings should make 100%.
Your conversion rate of 15% is irrelevant at this point.
It's important, because you'll get a much clearer understanding once you've got the percentage of overall bookings correct.
The % in brackets add up to the 15% conversion. They're not the % of individual wins vs losses for Search Engine etc.
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