Nerdy Statistics!

[Benny Smyth]

At the beginning of the year, I started keeping a spreadsheet of every enquiry that comes to me. I keep track as to where they likely have come from, where they go and everything in between for the purpose of analysing it in a year's time and seeing what it is telling me. It's certainly an eye opener.

Conversion of number enquiries to booked: 15%

Sourced from:
Other suppliers who have recommended me: 1.75% (Won 1.4% of overall bookings)
Venue recommendations: 17.5% (Won 7% of overall bookings)
Social Media: 2.45% (Won 0% of overall bookings)
Online Directories & Wedding Fayres: 35.7% (Won 1% of overall bookings)
Search Engine: 40.3% (Won 5.3% of overall bookings)
Previous Guest of Client: 1.4% (Won 0.7% of overall bookings)

I think that it's still too early to really dig deep into this data, but it certainly shows a bit of a trend in certain places. Does anyone else keep this much data for their work, or am I being far too nerdy?

[ppentertainments]

At the beginning of the year, I started keeping a spreadsheet of every enquiry that comes to me. I keep track as to where they likely have come from, where they go and everything in between for the purpose of analysing it in a year's time and seeing what it is telling me. It's certainly an eye opener.

Conversion of number enquiries to booked: 15%

Sourced from:
Other suppliers who have recommended me: 1.75% (Won 1.4% of overall bookings)
Venue recommendations: 17.5% (Won 7% of overall bookings)
Social Media: 2.45% (Won 0% of overall bookings)
Online Directories & Wedding Fayres: 35.7% (Won 1% of overall bookings)
Search Engine: 40.3% (Won 5.3% of overall bookings)
Previous Guest of Client: 1.4% (Won 0.7% of overall bookings)

I think that it's still too early to really dig deep into this data, but it certainly shows a bit of a trend in certain places. Does anyone else keep this much data for their work, or am I being far too nerdy?

I am stat mad and whenever people make an enquiry you will be amazed how much automation is attached to it and fed in to spreadsheets, which feed other spreadsheets etc etc. Most of my enquiries come between 2pm and 3pm on a Monday for example lol.

Some real interesting results. Useful ? probably not, but interesting lol

[Benny Smyth]

Most of my enquiries come between 2pm and 3pm on a Monday for example lol.

Talk about whipping yours out to make me feel inadequate.

[ppentertainments]

Talk about whipping yours out to make me feel inadequate.

Haha - the only real use is I know not to make a cuppa between 2 and 3 on a Monday

TO be honest I have loads of stats but they not really that useful, more just of interest. I actually emailed about 3 years worth of past couples once before taking stats for where they found me - most replied they didn't know and in fact on closer inspection most couples even now don't really know where they FIRST heard about me. Most come via venue reccomendation (fine) or google, but normally by the time they have got to the google/fb stage they have already seen or heard about me elsewhere.

[Nakatomi]

Haha - the only real use is I know not to make a cuppa between 2 and 3 on a Monday

TO be honest I have loads of stats but they not really that useful, more just of interest. I actually emailed about 3 years worth of past couples once before taking stats for where they found me - most replied they didn't know and in fact on closer inspection most couples even now don't really know where they FIRST heard about me. Most come via venue reccomendation (fine) or google, but normally by the time they have got to the google/fb stage they have already seen or heard about me elsewhere.

I ask all my clients & everyone says Google. My site stats disagree so it's telling me that isn't where they FIRST heard of me. Indeed it sometimes transpires in later conversations that a friend recommended me THEN they used Google. Oh man you just can't win lol. But hey a booking is a booking!

[Jim - Scotland's Party DJ]

I'm not that interested to be honest. I'd say my conversion rate is pretty high though - 15% seems a bit low considering how slick and pro your online presence is.

[ppentertainments]

I ask all my clients & everyone says Google. My site stats disagree so it's telling me that isn't where they FIRST heard of me. Indeed it sometimes transpires in later conversations that a friend recommended me THEN they used Google. Oh man you just can't win lol. But hey a booking is a booking!

Yeah, for years when I asked most put google, it wasn't until I investigated a bit further I realised it wasn't a case of people searching google, seeing the website then enquiring - most of the time they enquire from the website but have seen, or heard, elsewhere.

It is one reason I just can't bring myself up to stopping wedding fayres, although I have dramatically decreased the amount. They are totally but I think it could be one link in the chain that helps people decide. I don't get many bookings on the day at wedding fayres, but when I do they nearly always say "oh we looked at your website/saw you on fb/friend used you" etc. Conversely I often wonder how many people see me at a wedding fayre, forget about me, then later down the line find my website and think "oh that was the guy at the wedding fayre".

Totally screws up my planning to let marketing take care of itself

[rth_discos]

Sourced from:
Other suppliers who have recommended me: 1.75% (Won 1.4% of overall bookings)
Venue recommendations: 17.5% (Won 7% of overall bookings)
Social Media: 2.45% (Won 0% of overall bookings)
Online Directories & Wedding Fayres: 35.7% (Won 1% of overall bookings)
Search Engine: 40.3% (Won 5.3% of overall bookings)
Previous Guest of Client: 1.4% (Won 0.7% of overall bookings)
?

So that's 15.4% of bookings - where did the other 84.6% come from?

[Benny Smyth]

So that's 15.4% of bookings - where did the other 84.6% come from?

You either need to get your calculator out again or re-read the post.

[rth_discos]

You either need to get your calculator out again or re-read the post.

In brackets, after each one, you've put (Won 7% of overall bookings)

Overall bookings should make 100%.

Your conversion rate of 15% is irrelevant at this point.

It's important, because you'll get a much clearer understanding once you've got the percentage of overall bookings correct.