I've been doing a Saturday night residency in a pub in a market town just outside Bournemouth for 4 plus years. In all the time I've been there we've always had same the same problem... People come in from say 7 o'clock and the pub fills up until about 9ish, we then start to get a mass exodus as everybody does the route around town, by 9.30 you can have just 10 people in a pub that holds 250!
We're open until 1 but you must be in by 12 as the doors shut then as laid down in the license. So from around 11.15 they all start coming back and the place fills up again and we have a great last hour or so.
So my question is how can we (the landlord and I) keep people in the pub for the 2 hours from 9 to 11? The obvious quick fix is to have a 'happy hour' reducing the price of drinks but there must something else that can be done.
I've drunk in the pub for over 10 years and it's always been the same, meet there, couple of beers and go on maneuvers and finish back there.
Has anybody on here got the same or had the same problem and resolved it? Any good gimmicks, promotions that could work on a weekly basis. Suggestions don't have to be DJ based, anything at all would be much appreciated.
Thanks for your input one and all.