What do you consider an acceptable return on advertising?

[Corabar Entertainment]

I did go on to add...

I think I'm going mad Martin! ... I didn't notice that the first time I read your post! I must have been sidetracked whilst I was reading (I'm doing several things at once, as per usual!)

[rob1963]

Do some of you not monitor your advertising responses then?

I do...big time, as I think it's vital.

I have a document listing all the sites where I advertise, advertising costs & renewal dates...as well as the total number of hits to my website, the total number of enquiries & the total number of bookings for every single one!

[Excalibur]

Again, you're dividing the amount of money you've spent by the number of gigs you do!

I'm assuming that 100-110 gigs you speak of didn't all come via the advertising of £50? How many came from the advertising? If it was 10 gigs, then the cost was £5 per gig for that campaign.

In any event, the question was 'How much do you think is reasonable to expend per gig?'

Then I shall answer. I have been giving the matter much serious thought. I believe I would be prepared to expend Ten, twenty, thirty, maybe even fifty























pence per gig. Sorry Angela.

[Corabar Entertainment]

You're getting predictable Peter (I guessed the punchline before I saw it )

[Excalibur]

You're getting predictable Peter (I guessed the punchline before I saw it )

Must try harder.

[DazzyD]

Because on my business-orientated mindset (or because I'm sad!), I do monitor such figures as my philosophy is stats are king.

I had several advertising campaigns in 2008/2009 which provided varying results. For example, my best campaign came in at a cost of £2.26 per gig whereas my worst came in at £135 per gig (a wedding fayre where I got only 1 booking!). These figures are based on the actual costs of initial advertising and don't include any follow-up costs (maybe they should).

Based on my prices, I feel a reasonable figure would be around £20-£30 per gig.