Quote Originally Posted by Excalibur View Post
On the flip side, Toby is spot on, just because you're charging top end prices like everybody else, doesn't mean you're providing a top end service.
Offer a service that they are prepared to pay for, and deliver what you promised. That's all that's required.

In many cases, people are prepared to pay much more just for the security that the DJ will actually turn up, and that they can actually contact the DJ in advance of the event.

Price and value are fascinating things, and different clients approach them in different ways.

Focus on your value, and you can easily justify putting your price up.