View Full Version : advertising
djmarc
01-01-2009, 09:08 PM
happy new year everyone!
I just wanted to raise this issue I'm having and maybe some help!!. I have done flyers myself on my computer using publisher and got buisness cards from vistaprint.I have got a add on thompson local and yellow pages free listings and iv used a number of free listing that iv found on the internet. Iv even put flyers in shop windows for a quid a week.I dont use my local paper as its £20 a week and when i did that a few years ago i didnt get a responce.I did get alot of work from another dj mind you but i felt i was not getting the benifits and only making him look good on my djing skills. So guys! what am i doing wrong. I dont seem to make my phone ring sometimes i think i should just give it up! I know its not about money i love music and i'm good at what i do. I'v done a number of discos and always got good quotes from the customers' and i even get a tip after. But like i stay i cant seem to get my disco name about any ideas to start off a fresh year! and get my phone ringing again.
nigelwright7557
01-01-2009, 09:14 PM
I use a paid for advert in Yellow pages and get a lot of work from that.
It going to be a hard time in early 2009 for people having little money to spend.
Mark Wild
01-01-2009, 09:19 PM
Maybe an Adwords campaign for your website?
djmarc
01-01-2009, 09:27 PM
I have done a website.What is a adword!! i just manged to do my website!. I'm not clued up with all this web stuff! i have to admit im not getting traffic to my site am i doing something wrong here!
Sorry to be a pain here.
nigelwright7557
01-01-2009, 09:27 PM
The question you have to ask is where is the place you would go to look for a disco?
Personally I would look in the phone book and/or Yellow Pages.
Once at the phone book you would probably ring the first one you came to.
Thats why I call myself "A Rocking DJ Disco" The "A" gets me nearer the start of the listings.
I have done a website.What is a adword!! i just manged to do my website!. I'm not clued up with all this web stuff! i have to admit im not getting traffic to my site am i doing something wrong here!
Sorry to be a pain here.
Your next job after a website is to get it submitted to the search engines.
I use submitexpress.
http://www.submitexpress.com/submit.html
This is a free submission so will take a week or two to come out in the searches.
Thats why I call myself "A Rocking DJ Disco" The "A" gets me nearer the start of the listings.
That would get at the top yes, but only under the people who have paid for a listing so you will be under them.
nigelwright7557
01-01-2009, 09:52 PM
That would get at the top yes, but only under the people who have paid for a listing so you will be under them.
As far as I am aware Yellow Pages dont do free listings.
I know they do online.
I pay £10 a month for my Yellow Pages ad and claim it under my tax.
djmarc
01-01-2009, 09:59 PM
I'v just been on the sumitexpress website. Did a meta tag check on my website came back with poor results.So im going to have to find out what the keyword's are all about and how to make my site be reconised in google.
nigelwright7557
01-01-2009, 10:01 PM
I'v just been on the sumitexpress website. Did a meta tag check on my website came back with poor results.So im going to have to find out what the keyword's are all about and how to make my site be reconised in google.
Keywords are used by the search engine
i.e. for me...
Rocking DJ Disco Carlisle Cumbria hire etc etc
Have you put a description and title on your website ?
Heres mine from my web page:
<META name="keywords" content="rocking,dj,disco,hire,carlisle,cumbria,penrith,ken dal,rock,pop,soul,wedding,gig,party,parties">
<meta name=description content="rocking,dj,disco,hire,carlisle,cumbria,penrith,ken dal,rock,pop,soul,wedding,gig,party,parties">
djmarc
01-01-2009, 10:16 PM
thank you nigel but thats stunned me i'v not got a clue where to start with that lot but i have a read up and see what i can do thanks mate :thumbs_up: :thumbs_up:
There are companies out there that will do the coding and meta tags for you and guarantee 1st page on Google for a number of search criteria. It cost’s a couple of hundred pounds a year so it’s like doing one free gig! Yell dot com is good and they will build you a site for about £200.00 if you go with their top package, I cover 3 book areas though so they wanted £600.00 and it’s just not worth my while!
Best way to get work is to go out and find it! Make appointments with local companies, social clubs, wedding venues, youth clubs, schools etc and pop in to visit them with a box of chocolates. Try out the local supermarkets too as they often have canteens where they do parties for the staff’s kids!
I get loads of work this way, but then I do visit in full clown costume with balloons, sweets and all my CRB, PAT test etc in a little info pack, so it’s hard for them to forget me! I also do my food shopping in costume!
nigelwright7557
01-01-2009, 10:32 PM
I prefer to do my own website.
For the sake of £30 for a piece of software it is well worth it.
It also means you can change your website when you want and not get charged for it.
My website comes at the top all searches anyway on Google and Yahoo.
Ok my website isnt the best in the world but it gets me work.
If you want a fantastic looking site then you probably need to go the professional route.
rob1963
01-01-2009, 11:14 PM
I have done a website.
Hi Marc,
Why don't you post a link to your website in the website help forum & ask for peoples comments & suggestions on how they think it can be improved?
The question you have to ask is where is the place you would go to look for a disco?
Personally I would look in the phone book and/or Yellow Pages.
I think most people will look online these days rather than a phone book or Yellow Pages...which is probably why so many people seem to be cancelling their Yellow Pages ads, because they simply don't bring in much work these days.
As far as I am aware Yellow Pages dont do free listings.
Yes they do.
I've just checked my local Yellow Pages, and there is a listing for my business there. It only has the business name, address & phone number, but it was definately free.
nigelwright7557
01-01-2009, 11:18 PM
Hi Marc,
I think most people will look online these days rather than a phone book or Yellow Pages...which is probably why so many people seem to be cancelling their Yellow Pages ads, because they simply don't bring in much work these days.
.
I must start asking my clients where they found me.
If they arent using Yellow Pages then I am wasting £120 a year !
rob1963
01-01-2009, 11:27 PM
I must start asking my clients where they found me.
If they arent using Yellow Pages then I am wasting £120 a year !
Nigel,
As far as I'm aware, when you put a free ad on Yell.com, they automatically give you a free listing in the paper version of your local Yellow Pages as well.
That's how it worked in MY case.
To be honest, I'd rather not have an advert in the paper Yellow Pages, as I've found it to be completely useless. In the year I've been listed in there, I've had one phone call requesting a booking...but the lady in question never returned the booking form.
Creature
02-01-2009, 12:47 AM
JUst keep plugging away, at any bookings put some of your cards out on the tables, just one or 2 per table (I aways collect the good uns back at the end of teh night). if theres a notice board at the venue stick a few on there (make sure you have some drawing pins in ya repair kit).
goto google and type in free wesite searches, i do this every 6 months or so, ok you have to have a small pic or link but not an issue at bottom of ya home page.
websites mines got to big - review it every year - if ya wanna change programs/style you want to use do it in Jan - March when theres not a lot of work out there. Also have an update list on your home page and update stuff on your site weekly or every few days. Thsi does help as with my .tk domain name they send traffic reports and i didnt do anything for 1 month and traffic dropped some 90% ! - so I try n update every 3 - 4 days if I can.
But the most important area for getting more bookings is at bookings you do and from word of mouth. 2 very important areas. For me this counts for 0ver 90% of my bookings
Ok it takes longer for your name to get around, but what better advertising.
Oh and teh most important thing - is when you DJ be yourself !!!!
djmarc
02-01-2009, 12:48 AM
Well today im going to print some flyers off and like milo said you got to get out there and show yourself off. So watch out!! tomorrow. By the way i wonder if milo would lend me the clown outfit so i could get noticed in the high street lol.
djmarc
02-01-2009, 12:53 AM
I have a website its just drivng customers there and getting it noticed on the net is the issue im having keywords meta tags ect ect
discodean
02-01-2009, 09:43 AM
I must start asking my clients where they found me.
If they arent using Yellow Pages then I am wasting £120 a year !
i use the yellow pages for may main business, full page and 2, 1/3 pages
grand total for the year is £7850 + vat.
give's you an idea how many stinking drains i need to clear before i start to earn some Penny's
i always ask where people get my number as its a lot of cash to pay out for unknown results.
you can get a free listing but its restricted to one per address.
Solitaire Events Ltd
02-01-2009, 09:51 AM
As far as I am aware Yellow Pages dont do free listings.
They do if you have a business line, but it's not guaranteed.
discodean
02-01-2009, 10:27 AM
has anyone here tryed BNI, i was a member until recently, it worked well for me, in fact to well, i was having to turn jobs away, again it was for my full time business but i can see it working for disco's.
maybe worth while googling to see if there is a group near you.
djmarc
02-01-2009, 10:27 AM
Well today im going to take a walk out and put some flyers and buisness cards about. Do u think golf courses are a good idea too as there is a few a around here. Any of you guys every gone into local super markets and put a card up im just wondering what kind of places i should target??
Initial impressions,
Graphically it's an attractive site.
Contentthe content is almost non existent it needs much more relevant content
Construction The site is constructed in 'Flash' which is not the most search engine friendly method of building a site.
Links, there are no inward bound links, and only two outward pointing links, plenty of good quality inward links are essential for high page rankings.
Location There's no geographical info either visible on site, or in the Meta tags, how are people supposed to know where you are based? Most people will search for a disco in their local area, if the search engines don't know where you are, you will be competing nationally for position with thousands and thousands of other discos, instead of the dozen local ones.
In its present form you are not going to rank well in the search engines, if at all.
Here's a quick analysis of the Meta data of your site.
Meta Title (23) Starlight Mobile Discos
Meta Description (245) starlight discos music & karaoke for all occasions at prices to suit your pocket we cater for all ages and all taste of music so if your thinking of having a party or a special event check out starlight to make you party one to remember forever.
Meta Keywords (221) birthday's,wedding's,anniversaries,children discos,kid's parties,social events,corporate,events,party,school discos,disco,functions,fetes,clubs,christmas parties,new year parties,special occasion,karaoke,children karaoke,
Meta Tag Analysis
Author Found no Author meta tag.
The Author meta tag is used by most of the search engines. Consider to add a Author meta tag.
Description This tag contains too many characters.
This tag contains 245 characters. This is too many for what we would consider a 'robot friendly' web page. The maximum number of characters we recommend for this tag is 200.
Description relevancy to page content is terrible.
The Description relevancy to page content is 9%.
Keywords Keywords meta tag contains no errors.
This tag contains 221 characters.
Keywords relevancy to page content is terrible.
The Keywords relevancy to page content is 0%.
Robots Found no Robots meta tag.
The Robots meta tag is used by most of the search engines. Consider to add a Robots meta tag.
Title Title meta tag contains no errors.
This tag contains 23 characters.
Title relevancy to page content is excellent.
The Title relevancy to page content is 100%.
djmarc
02-01-2009, 11:54 AM
Right ok thanks for that may i ask what do you think i need to do to make it better. Im not very clued up on website building and just did that as a first time. I am going to change things on the site so advise is very welcome and im sorry to bug you all im sure you guys are busy!. And very thanks to pe7e for taking the time to address the issues cheers.
First thing to do is to make sure your meta keywords and Meta description appear in your content pages (either choose different keywords, rewrite the content or a combination of the two). Shorten the Meta description a bit, I've done a rewrite of this below, feel free to use it if you like it.
Starlight Discos of London, provide music & karaoke to suit all events, ages and taste of music. If you're planning a party or special event, you can depend on Starlight discos to make your party an occasion to remember
Don't depend on a website to fill your bookings, it won't. The best source of work is the people at the gigs you do, get loads of business cards printed and hand them out to all who want them. Word of mouth and recommendations beat all other advertising into the ground as far as getting new bookings is concerned.
rob1963
02-01-2009, 01:35 PM
Don't depend on a website to fill your bookings, it won't.
Mine does.
The vast majority of them, anyway.
Mine does.
The vast majority of them, anyway.
How strange, I get about 80% of mine through recommendations and returning clients. I do get quite a few enquiries from my websites but the failure rate from the web enquiries, through to confirmed bookings is quite high, and usually just after the price is mentioned :eek: The web does provide the majority of the DIY equipment hires though, but even that is starting to come in from word of mouth now. Are you using paid for listings or add words in your marketing?
rob1963
02-01-2009, 03:10 PM
How strange, I get about 80% of mine through recommendations and returning clients.
My main market is weddings, so there isn't too much scope for returning clients (well, not in an ideal world anyway!).
I do get quite a few enquiries from my websites but the failure rate from the web enquiries, through to confirmed bookings is quite high
Maybe that's partly due to your website, the way you market it or possibly the way you respond to enquiries?
My conversion rate is low, but that doesn't concern me too much as I get loads of enquiries in the first place...so I still end up with enough work to keep me out virtually every weekend during the wedding season (April until October). I also have to turn down around 15-20 bookings a year due to already being booked.
Are you using paid for listings or add words in your marketing?
I use listings (some paid for & some free) on around 40 different directories.
Most of these are wedding directories (as that's my market) but some are just general mobile disco listings.
I also review my webstats, so I know which of my listings are bringing the most people to my site, and I record this information in a word document. That way I can cancel ads which aren't working & spend the money either on new listings or on upgrading those which are already doing well for me.
Vectis
02-01-2009, 06:03 PM
Mine does.
The vast majority of them, anyway.
Same here.
I've not got any up-to-date stats but I suspect I'm getting about 70% of leads through the website, 29% through word of mouth and the very odd very occasional person ringing from an old YP or phone book (who almost invariably turn out to be tyre-kicking anyway).
My conversion rate for web enquiries is very high; last time I did the stats it was well over 80% and that's not changed recently.
My two target markets are weddings and teens.
rob1963
02-01-2009, 08:30 PM
Same here.
Indeed.
My website has one purpose...to bring in work.
That's the only reason I have it!
Betelguese
02-01-2009, 10:26 PM
we have acctually built up a reputation for good discos and reliability. It has been done over several years and found there was no quick fix. We started with a small ad in the local free paper (where we still advertise) now use business cards and website (not quite what we want but has contact details). Apart from that just hard work done over the last 5 to6 years
CRAZY K
02-01-2009, 11:16 PM
My conversion rate is low, but that doesn't concern me too much as I get loads of enquiries in the first place...so I still end up with enough work to keep me out virtually every weekend during the wedding season (April until October). I also have to turn down around 15-20 bookings a year due to already being booked.
Thats been my experience for some years---high enquiry rate due to good Internet exposure and low conversion rate dictated by pricing=reasonable amount of work.
However in 2009 the enquiry rate will im sure drop down compared to previous years due to Economy worries, job security, diving house prices and investments and the conversion rate may well drop as well due to price pressure.
I very much hope im forecasting this wrongly for everybodys sake
The response to quotations from October 2008 to date in my business suggest this may well happen---
CRAZY K
Corabar Steve
03-01-2009, 10:19 AM
My main market is weddings, so there isn't too much scope for returning clients (well, not in an ideal world anyway!).
So you're saying that none of your wedding clients have birthdays, or celebrate anniversaries, have Christmas parties etc...?
djmarc
03-01-2009, 10:28 AM
ok here's a update on what iv done yesterday i walked for miles well i cheated and took the car lol. I have to say i fould some cricket clubs hidden away and i looked upon a few local golf club houses they were pleased to see me. I also did a few youth clubs and shop windows and newagents they charged a small fee but its busy there. I was even suprise that my local litte tesco open till midnight had a notice board they let me stick a few cards up. A lady told me hey mr dj why dont you try the libery there let you and doctors sugery. The question is have you guys put flyers out in the libery or doctors.
Well today im going to try a diffrent area well you never know the phone might ring have a great day all.
mark
rob1963
03-01-2009, 10:29 AM
Thats been my experience for some years---high enquiry rate due to good Internet exposure and low conversion rate dictated by pricing=reasonable amount of work.
Exactly!
Whether your conversion rate is 10% or 90% is irrelevant.
All that matters is that you end up with enough bookings.
Corabar Steve
03-01-2009, 10:56 AM
Ignoring me today are you Rob?
rob1963
03-01-2009, 10:59 AM
The question is have you guys put flyers out in the libery or doctors.
I haven't, Marc.
I'm just wondering how many people have booked a disco from a flyer they saw in a library or doctors?
Corabar Steve
03-01-2009, 11:11 AM
Looks like it . :P :sj:
djmarc
03-01-2009, 01:31 PM
Well i thought it was funny to be putting a flyer in a doctors surgery but guess what mines on the notice board so see if i get a booking you never know me doctor might book:D
rob1963
03-01-2009, 01:43 PM
Well i thought it was funny to be putting a flyer in a doctors surgery but guess what mines on the notice board so see if i get a booking you never know me doctor might book:D
The trouble is you probaby wouldn't be able to read his writing on the booking form!
Corabar Steve
03-01-2009, 03:14 PM
I'll repeat the question in case you missed it
My main market is weddings, so there isn't too much scope for returning clients (well, not in an ideal world anyway!).
So you're saying that none of your wedding clients have birthdays, or celebrate anniversaries, have Christmas parties etc...?
Corabar Steve
04-01-2009, 07:52 AM
Could somebody else please ask him for me?
Excalibur
04-01-2009, 08:43 AM
Could somebody else please ask him for me?
Have you tried saying pretty please? :sofa:
djmarc
04-01-2009, 01:10 PM
Well dont think steve is going to get a reply!! would of been nice to know if he only does wedding's. Im not that keen on wedding's. Personaly i get the its gonna kick off in a min vibe! with the bride and groom lol :D
rob1963
04-01-2009, 02:19 PM
would of been nice to know if he only does wedding's.
Hi Marc,
I do about 90% weddings.
The other 10% of my work is birthdays (usually 40ths, 50ths & 60ths).
In an ideal world, 100% of my work would be weddings, though, as they are my favourite & most enjoyable gigs.
If there's anything else you want to know, feel free to ask.
:)
Excalibur
04-01-2009, 02:29 PM
Hi Marc,
I do about 90% weddings.
The other 10% of my work is birthdays (usually 40ths, 50ths & 60ths).
In an ideal world, 100% of my work would be weddings, though, as they are my favourite & most enjoyable gigs.
If there's anything else you want to know, feel free to ask.
:)
Hello mate, did we wake you? :p :D I would never say weddings were my favourite though, I love the variety. I've had some great 18ths lately, which keeps me young. :D And in a months time, I know I'll be playing at least 50% strict tempo at a gig. Variety is the spice of life Rob. ;)
rob1963
04-01-2009, 02:35 PM
Variety is the spice of life Rob. ;)
I couldn't agree more, which is why I love weddings...as they have everything from small kids right up to people in their 90s.
Lets face it...you can't get much more of a variety than THAT!
:D
Excalibur
04-01-2009, 02:52 PM
I couldn't agree more, which is why I love weddings...as they have everything from small kids right up to people in their 90s.
Lets face it...you can't get much more of a variety than THAT!
:D
Which wasn't what I meant, and well you know it. :p I don't just do gigs with them all lumped in together, I offer them their own niches. ;) :D :D
Corabar Steve
04-01-2009, 08:12 PM
As Rob is ignoring me, I'll make a statement to qualify my question that I asked him.
We do mostly weddings, but as a consequense of doing some of those we have gained bookings for 30th & 40th birthdays, a couple of aniversaries (parents of the B&G & 1 first aniversary), more weddings (usually brothers & sisters of the original B&G & in 2 instances booked via the original B&G) & a family Christmas party. So I think it is folly to say that you don't get repeat bookings from weddings.
nigelwright7557
04-01-2009, 08:14 PM
So I think it is folly to say that you don't get repeat bookings from weddings.
There is always the 2 divorce parties ?
Excalibur
04-01-2009, 08:17 PM
As Rob is ignoring me, I'll make a statement to qualify my question that I asked him.
We do mostly weddings, but as a consequense of doing some of those we have gained bookings for 30th & 40th birthdays, a couple of aniversaries (parents of the B&G & 1 first aniversary), more weddings (usually brothers & sisters of the original B&G & in 2 instances booked via the original B&G) & a family Christmas party. So I think it is folly to say that you don't get repeat bookings from weddings.
Which I'm sure would be most folks experience.
discodean
04-01-2009, 08:20 PM
There is always the 2 divorce parties ?
just out of interest, has anyone actually done a divorce party.
Corabar Steve
04-01-2009, 08:26 PM
Yep!
Excalibur
04-01-2009, 08:28 PM
just out of interest, has anyone actually done a divorce party.
Not yet. I'm still married :sofa:
JAMdisco
04-01-2009, 08:30 PM
Not yet. I'm still married :sofa:
Haha! I have never done one yet - would be interesting though I must admit.
Vectis
04-01-2009, 08:35 PM
A long, long time ago, yes.
Done a few "life celebrations" though :o
Gotta be VERY careful with the choice of music...
discodean
04-01-2009, 08:38 PM
i can see a thread starting, play list for divorce party.
top of the list would have to be d.i.v.o.r.c.e
:offtopic:
Solitaire Events Ltd
04-01-2009, 09:10 PM
just out of interest, has anyone actually done a divorce party.
I have. It was just like a normal party to be honest.
i can see a thread starting, play list for divorce party.
I'm pretty sure we've done that one in the past. ;)
Bouncy Dancefloor
05-01-2009, 01:35 AM
ive done a divorce party, was only women and a totally mad night
JAMdisco
05-01-2009, 07:11 AM
ive done a divorce party, was only women and a totally mad night
My kinda party :D :D :D
And I bet they danced all night! :D
Bouncy Dancefloor
05-01-2009, 10:06 AM
yeah usual "all women" party, quite a few hot women too, the divorcee wasnt so hot and i dont blame the guy, she seemed a bit nutty
DazzyD
06-01-2009, 01:01 AM
As Rob is ignoring me, I'll make a statement to qualify my question that I asked him.
We do mostly weddings, but as a consequense of doing some of those we have gained bookings for 30th & 40th birthdays, a couple of aniversaries (parents of the B&G & 1 first aniversary), more weddings (usually brothers & sisters of the original B&G & in 2 instances booked via the original B&G) & a family Christmas party. So I think it is folly to say that you don't get repeat bookings from weddings.
Dead right! (But then I think that Steve and me must have a similar business attitudes as I've noticed that I tend to find myself agreeing with him!)
As a wedding specialist, we've had anniversaries, birthdays, retirements, engagements, more weddings, christmas and seasonal parties - all out of initial wedding bookings. And yes, we've also had (looking back through the booking system!) 3 divorce parties where we've worked a wedding originally (although not necessarily the same bride and groom!).
Mind you, we've also done 2 funerals out them as well (both karaokes).
In case anyone is wondering how I know these things, I believe knowledge is everything when it comes to marketing. One of the first questions I ask potential clients is "How did you hear about us?" and these answers are recorded in our bookings database.
I think the key is building a good rapport during the wedding preparations. That way, the clients start to think of you as a friend and, providing you do a good job, the potential for further bookings is immense!
I've done a couple over the years, some were 'I'm free again' do's, rather than actual divorce parties, since they never married in the first place.
Here's a short play-list, since no one else has bothered yet.
PLAYLIST
1. Love Stinks - J. Geils Band
2. Goodbye To You - Scandal
3. I Will Survive - Gloria Gaynor
4. Go Your Own Way - Fleetwood Mac
5. 50 Ways To Leave Your Lover - Paul Simon
6. Hit The Road Jack - Ray Charles
7. You're So Vain - Carly Simon
8. The Thrill Is Gone - B.B. King
9. Time For Me To Fly - REO Speedwagon
10. Release Me - Engelbert Humperdinck
11. Sail On - Commodores
12. Harden My Heart - Quarterflash
13. I Hate Myself For Loving You - Joan Jett and The Blackhearts
14. Whatever Will Be, Will Be (Que Sera, Sera) - Doris Day
15. Here's A Quarter (Call Someone Who Cares) - Travis Tritt
16. Jive Talkin' - The Bee Gees
17. Let's Call The Whole Thing Off - Harry Connick, Jr.
18. Lonesome Loser - Little River Band
19. Separate Ways (Worlds Apart) - Journey
20. Sisters Are Doin' It For Themselves - Aretha Franklin
21. I don't Care About You - Fear
22. Happy Trails - Van Halen
rob1963
06-01-2009, 08:35 AM
Here's a short play-list, since no one else has bothered yet.
Why would people post playlists in a thread someone started to ask about advertising?
:shrug:
Why would people post playlists in a thread someone started to ask about advertising?
Simple, it must have got boring and drifted off topic over 10 posts ago. and no one, including myself, noticed.
Cheesey 1975
06-01-2009, 12:57 PM
Ha Ha Ha
Thanks for the ideas though !!!
djmarc
06-01-2009, 01:50 PM
i was wondering when we was gonna get back on my topic of advertising think steve still waiting for his answer bout wedding s lol
DJ INDIE
06-01-2009, 11:05 PM
[QUOTE=DazzyD;302105]
In case anyone is wondering how I know these things, I believe knowledge is everything when it comes to marketing. One of the first questions I ask potential clients is "How did you hear about us?" and these answers are recorded in our bookings database.
QUOTE]
spot on - if youre going to invest time, effort and money into advertising you should definitely spend time and effort measuring its effectiveness. This can help you improve your advertising, see what works and what doesnt, and invest in future advertising wisely.
rob1963
06-01-2009, 11:15 PM
[spot on - if youre going to invest time, effort and money into advertising you should definitely spend time and effort measuring its effectiveness. This can help you improve your advertising, see what works and what doesnt, and invest in future advertising wisely.
I couldn't agree more.
I have a word document detailing all the sites where I advertise.
For each one it has the website address, cost, renewal date, and most importantly the number of hits it's brought to my website (which I update every month).
This way, I can see which adverts are working & which are not.
Needless to say, those which are not will be cancelled, and those which work well will continue or may even get updated to a premium listing.
Excalibur
06-01-2009, 11:26 PM
i was wondering when we was gonna get back on my topic of advertising think steve still waiting for his answer bout wedding s lol
Hope he's not holding his breath. ;)
I couldn't agree more.
I have a word document detailing all the sites where I advertise.
For each one it has the website address, cost, renewal date, and most importantly the number of hits it's brought to my website (which I update every month).
This way, I can see which adverts are working & which are not.
Needless to say, those which are not will be cancelled, and those which work well will continue or may even get updated to a premium listing.
I need a word with you about that sort of thing. ;) I must learn at the feet of the master. :bowdown:
rob1963
06-01-2009, 11:28 PM
I need a word with you about that sort of thing. ;) I must learn at the feet of the master. :bowdown:
:jawdrop:
DJ INDIE
06-01-2009, 11:38 PM
I couldn't agree more.
I have a word document detailing all the sites where I advertise.
For each one it has the website address, cost, renewal date, and most importantly the number of hits it's brought to my website (which I update every month).
This way, I can see which adverts are working & which are not.
Needless to say, those which are not will be cancelled, and those which work well will continue or may even get updated to a premium listing.
cheers Rob, a lot of the advertising that does work for me are the ones you recommended previously - so a big thanks.
Corabar Steve
07-01-2009, 07:45 AM
i was wondering when we was gonna get back on my topic of advertising think steve still waiting for his answer bout wedding s lol
I'll have a long wait, but in the grand scheme of things, it's pretty irrelevant. I won't lose any sleep.
Hope he's not holding his breath. ;)
Nope, just grinning :sj:
Excalibur
07-01-2009, 07:47 AM
Nope, just grinning :sj:
Thank heavens for that. ;) For my next trick I'm going off to sort out that disagreement in the Middle East. Should be a doddle after this one. :D :D :D :D
rob1963
07-01-2009, 08:06 AM
cheers Rob, a lot of the advertising that does work for me are the ones you recommended previously - so a big thanks.
My pleasure DJ Indie. That's great news.
Good to know that a lot of the sites which work for me are also helping you & your business.
:thumbsup:
djmarc
07-01-2009, 10:07 PM
dj india what booking software do you use just intrested
thanks
mark
DJ INDIE
07-01-2009, 10:33 PM
Hi Marc,
I dont use any booking software as such, just a few sites that i advertise on - plus i get a lot of work off google adwords - just google "adwords" you can set your financial limits so you know what you are spending - i think you can spend £5 a month if you want, and stop it whenever you want so you are not tied in. This will help your google ratings and show your website on other related peoples sites, thus improving the chances of reaching people you normally wouldnt. And it has its own free easy to use stats so you can see how effective it is and which adwords are working for you.
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