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UltraBeat Entertainment
15-07-2010, 10:43 PM
need a bit of help,

I'm after a new tag line for my website and cards. My old one used to simply be "Mobile Disco And Karaoke For All Occasions" but now I've stopped doing karaoke "Mobile Disco For All Occasions" just doesn't sound right. I thought as you guys helped me come up with "UltraBeat Entertainment" a while back you would be the people to ask.

So any idea's?

For some reason I think the word "Ultimate" would fit in with my name quite well but can't figure out how. Just a thought.

Booche
15-07-2010, 10:49 PM
Quite straight forward and simple "The Ultimate Mobile Disco Company"

Cheers Dave :)

A1DL
15-07-2010, 11:10 PM
Quite straight forward and simple "The Ultimate Mobile Disco Company"


If Paul's services meet the commonly understood definition of "ultimate" and if his business is a company, then why not.

Nothing wrong with bigging oneself up, but stating your product or service is the "ultimate" may not be wise, unless you can substantiate the claim somehow and are established as being at the top or pretty close to the top of your game.

Just my 2p, having said that I'm no marketing expert!

rob1963
15-07-2010, 11:20 PM
"Book the best. Book Spud"

Dynamic Entertainment
15-07-2010, 11:27 PM
"Book the best. Book Spud"

Dont give up the day job Rob :D

rob1963
15-07-2010, 11:31 PM
Dont give up the day job Rob :D

WHAT day job?

:eek: :D

Booche
15-07-2010, 11:46 PM
If Paul's services meet the commonly understood definition of "ultimate" and if his business is a company, then why not.

Nothing wrong with bigging oneself up, but stating your product or service is the "ultimate" may not be wise, unless you can substantiate the claim somehow and are established as being at the top or pretty close to the top of your game.

Just my 2p, having said that I'm no marketing expert!



For some reason I think the word "Ultimate" would fit in with my name quite well but can't figure out how. Just a thought.

This is why i chose the tagline i did as the OP did state he thinks the word "Ultimate" would fit in ;)

SC Events
16-07-2010, 12:03 AM
My SJS Discos one is: Mobile Discos For All Occasions

My Wedding Disco Tamworth one is: Professional Entertainment For Your Special Day

Booche
16-07-2010, 12:07 AM
Just to add mine is: "The Full Entertainment Company"

Cheers Dave :)

Danno13
16-07-2010, 01:11 AM
I think using your region/coverage area is a good idea.. something like "Bristol's professional DJ service", "Professional DJ for the West Country" etc. Personally I don't like the phrase "Mobile disco", or even just the word disco, so I wouldn't use that.

Alex
16-07-2010, 01:25 AM
my tag line is ........

...... what your party needs!

Pe7e
16-07-2010, 01:27 AM
So any idea's?

For some reason I think the word "Ultimate" would fit in with my name quite well but can't figure out how. Just a thought.

Personally I'd give 'ultimate' a miss, it's been over used and 99.9% of the time it's inaccurate or bordering on an outright lie. Why not try 'passionate' ie passionate about parties, passionate about music, passionate about your event, etc, etc.

CRAZY K
16-07-2010, 08:08 AM
If Paul's services meet the commonly understood definition of "ultimate" and if his business is a company, then why not.

Nothing wrong with bigging oneself up, but stating your product or service is the "ultimate" may not be wise, unless you can substantiate the claim somehow and are established as being at the top or pretty close to the top of your game.

Just my 2p, having said that I'm no marketing expert!

Ahem--Tony you dont know about this do you;)

Yes its me:D

http://www.ultimatecountryshow.co.uk


Angela my wife runs the Ultimate Entertainments Agency:beer1:

A tip to the OP ---be prepared to back up your claims as Tony rightly points out.

We have video and unsolicited feedback in buckets;)


Dont give up the day job Rob :D

He hasnt got one---

Its an evening job

:Laugh: :Laugh: :Laugh:

UltraBeat Entertainment
16-07-2010, 08:41 AM
Quite straight forward and simple "The Ultimate Mobile Disco Company"

Cheers Dave :)


If Paul's services meet the commonly understood definition of "ultimate" and if his business is a company, then why not.

Nothing wrong with bigging oneself up, but stating your product or service is the "ultimate" may not be wise, unless you can substantiate the claim somehow and are established as being at the top or pretty close to the top of your game.

Just my 2p, having said that I'm no marketing expert!

Personally I think this TAG line sounds the best but as you've said I have no proof.


"Book the best. Book Spud"

Thanks for your input.... But i think i'll leave it:D


I think using your region/coverage area is a good idea.. something like "Bristol's professional DJ service", "Professional DJ for the West Country" etc. Personally I don't like the phrase "Mobile disco", or even just the word disco, so I wouldn't use that.

This is an idea. Something like:
"North Somerset's Professional DJ Service"
"Bristol & North Somerset's Professional DJ Service"

or something along those lines?


Personally I'd give 'ultimate' a miss, it's been over used and 99.9% of the time it's inaccurate or bordering on an outright lie. Why not try 'passionate' ie passionate about parties, passionate about music, passionate about your event, etc, etc.

"Passionate About Your Event". Could work.

UltraBeat Entertainment
18-07-2010, 10:06 PM
Ok so I've been thinking about it for the last few days and I think I'm going to go with:

Bristol & North Somerset's Professional DJ Service

What do you think? I've changed it on my website so you can see what it looks like.

http://www.ultrabeatentertainment.co.uk/

Vectis
18-07-2010, 11:41 PM
IMO a true "tagline" needs to be

1) memorable
2) informative
3) short
4) unique

Sadly I don't think



Bristol & North Somerset's Professional DJ Service


is any of those things.


Look at some of the "big brands" - what sorts of taglines do they use? Here's some examples. No brands - no need.

- just do it
- it's good to talk
- don't leave home without it
- vorsprung durch technik
- the world's favourite airline
- have it your way

Then there's those that incorporate the brand name

- happiness is a cigar called Hamlet
- if Carlsberg did ...
- I bet he drinks Carling Black Label
- Australians wouldn't give a XXXX for anything else
- cats like Felix like Felix

All of them:

1) memorable
2) informative
3) short
4) unique


HTH

Megamix
19-07-2010, 12:07 AM
I saw one today which is not unique but I think epitomises a good tag line:
Big Enough To Cope, Small Enough To Care

Solitaire Events Ltd
19-07-2010, 12:16 AM
I saw one today which is not unique but I think epitomises a good tag line:
Big Enough To Cope, Small Enough To Care

Put it in Google - there's 'quite a few' companies that use it!

UltraBeat Entertainment
19-07-2010, 08:47 AM
I'm still open for idea's if anyone can come up with anything better:)


IMO a true "tagline" needs to be

1) memorable
2) informative
3) short
4) unique


I do agree with you but when you think my old TAG line used to be "Mobile Disco And Karaoke For All Occasions" I think it's still a huge improvement.

As I'm not the most creative and imaginative person all idea's welcome:D

DJMaxG
19-07-2010, 09:31 AM
Put it in Google - there's 'quite a few' companies that use it!

Every man and his dog uses it, just like "no job too small"


My SJS Discos one is: Mobile Discos For All Occasions

My Wedding Disco Tamworth one is: Professional Entertainment For Your Special Day

Does that not confuse people, having 2 names? They may think "Ive booked with wedding disco tamworth", and there is no such company as that :confused:

DazzyD
22-08-2010, 11:47 PM
If Paul's services meet the commonly understood definition of "ultimate" and if his business is a company, then why not.

Nothing wrong with bigging oneself up, but stating your product or service is the "ultimate" may not be wise, unless you can substantiate the claim somehow and are established as being at the top or pretty close to the top of your game.

Just my 2p, having said that I'm no marketing expert!

Although I agree that you should be honest in your marketing, I've yet to hear of anyone being brought to task for using the word "ultimate" in their marketing or even company name. I use the word "Premier" in my wedding events project and, although I know fine well I'm not the number 1, I've had no-one voicing their concerns at it!


I saw one today which is not unique but I think epitomises a good tag line:
Big Enough To Cope, Small Enough To Care

To say it's not unique is certainly an understatement! There are loads of businesses use that phrase!

Our tagline (for the wedding business) is simply "Your day your way". Short, memorable and quite catchy, imo. And, as the wedding discos are a bespoke service, it does what it says on the tin (to quote another catchphrase!).

rob1963
23-08-2010, 08:40 AM
Although I agree that you should be honest in your marketing, I've yet to hear of anyone being brought to task for using the word "ultimate" in their marketing or even company name. I use the word "Premier" in my wedding events project and, although I know fine well I'm not the number 1, I've had no-one voicing their concerns at it!


Dazzy, you seem to have contradicted yourself.

You said that you agree we should be honest in our marketing, then you said you use the word premier...even though you know you're not!

The fact that nobody has voiced their concerns doesn't make it right.

:confused:

UltraBeat Entertainment
24-08-2010, 01:34 AM
As this threads still going I thought I'd give you a quick update:)

Since I changed my TAG line from "Mobile Disco And Karaoke For All Occasions" to my new TAG line "Bristol & North Somerset's Professional DJ Service" I've noticed I'm getting a lot more hits to my website. When I looked into this goggle had picked up the keywords "DJ" and "Bristol" and now with any search that include those 2 magic words my site comes up on the first page:)

I know it's not the best TAG line but it's pulling possible clients to my website and it pretty much describes what I do.

Mark Wild
24-08-2010, 01:46 AM
As this threads still going I thought I'd give you a quick update:)

Since I changed my TAG line from "Mobile Disco And Karaoke For All Occasions" to my new TAG line "Bristol & North Somerset's Professional DJ Service" I've noticed I'm getting a lot more hits to my website. When I looked into this goggle had picked up the keywords "DJ" and "Bristol" and now with any search that include those 2 magic words my site comes up on the first page:)

I know it's not the best TAG line but it's pulling possible clients to my website and it pretty much describes what I do.

What keywords put you on page one? I don't see you on page one mate, I made this mistake too, are you signed into Google?

STEVE HANLEY
24-08-2010, 10:00 AM
[I use the word "Premier" in my wedding events project ]

Isn't there another DJ local to you Daz that the words Premier and wedding when advertising their dj services?:D :D :D :D

rob1963
24-08-2010, 10:58 AM
When I looked into this google had picked up the keywords "DJ" and "Bristol" and now with any search that include those 2 magic words my site comes up on the first page

Unless you have another site we don't know about, I'm not sure it's working.

I just did a search for "DJ Bristol" and didn't see your site on the first ten pages of results, after which I gave up looking.

:confused:

DazzyD
25-08-2010, 02:12 PM
Dazzy, you seem to have contradicted yourself.

You said that you agree we should be honest in our marketing, then you said you use the word premier...even though you know you're not!

The fact that nobody has voiced their concerns doesn't make it right.

:confused:

You're right, Rob. I did contradict myself. But this is all about marketing and "Second Best Wedding Disco" just wouldn't cut the mustard, imo ;)


Isn't there another DJ local to you Daz that the words Premier and wedding when advertising their dj services?:D :D :D :D

There is, Steve, which is something I only found out at the 11th hour before the project was meant to go live. The first thing I did was ring up Chris about it (I'm assuming that's who you're on about!) to see if he had any concerns with me using the word Premier and he said he was ok about it. If he had any concerns at all, I would've pulled the project at that point for a big rethink. But the Premier Wedding Disco is really only a subsection of Lightning Disco & Entertainment which is something we are incorporating in to all marketing materials at the moment.

rob1963
25-08-2010, 02:22 PM
"Second Best Wedding Disco" just wouldn't cut the mustard, imo ;)

I agree, although it's no more or less provable than "Premier wedding disco".

I'd be very interested to know how you'd respond to an enquirer who asked "What makes you the premier wedding disco"?

:confused:

ppentertainments
25-08-2010, 10:29 PM
I agree, although it's no more or less provable than "Premier wedding disco".

I'd be very interested to know how you'd respond to an enquirer who asked "What makes you the premier wedding disco"?

:confused:
There is a difference between claiming to be 'THE Premier.............' and 'One of the Premier ........' ;)

DazzyD
26-08-2010, 07:37 AM
I agree, although it's no more or less provable than "Premier wedding disco".

I'd be very interested to know how you'd respond to an enquirer who asked "What makes you the premier wedding disco"?

:confused:

I have several USPs here at Lightning, one being the short-notice bookings service for people whose first choice DJ has let them down (and I've had plenty of those clients over the years!). So I can always list a few good reasons.

And being called Premier might not be 100% accurate now but it gives me something to aim for! In fact, it's written in our long term business plan to be the number 1 in our area.


There is a difference between claiming to be 'THE Premier.............' and 'One of the Premier ........' ;)

That's true. In fact, taken from the new website:


Premier Wedding Disco is one the North Easts' most popular wedding disco services.

We have been providing specialist wedding disco entertainment to wedding functions across the North East of England for almost a decade.

Our three main wedding packages range from our new Credit Crunch-busting Budget Wedding Show to our spectacular Premier Wedding Show. And with the ability to customise each package to meet your needs, we have something to suit every client, wedding theme and budget. For the ultimate in flexibility, our special bespoke service means that we can provide a tailor-made entertainment solution so that you are guaranteed to have your event your way.

So I think I've got that base covered! ;)

And before you ask about substantiating the "one of the most popular" claim, I've done just over 200 weddings in the last three years. Which is the reason we decided to split the services and give the weddings product an identity of it's own!

rob1963
26-08-2010, 10:45 AM
I have several USPs here at Lightning

How sure are you about that?


one being the short-notice bookings service for people whose first choice DJ has let them down (and I've had plenty of those clients over the years!).

Do no other discos offer this then?


And being called Premier might not be 100% accurate now but it gives me something to aim for! In fact, it's written in our long term business plan to be the number 1 in our area.

There's nothing wrong with aiming to be number 1. I'm sure loads of businesses include that in their plan, but how will you ever know?

Surely you'd only know whether you were number one if you knew how many bookings all the other discos in the North East were taking, what they were charging, how much repeat work they were getting etc etc?


And before you ask about substantiating the "one of the most popular" claim, I've done just over 200 weddings in the last three years. Which is the reason we decided to split the services and give the weddings product an identity of it's own!

I'm glad that things are going so well that you've decided to split the weddings and give them their own identity, but how do you know that doing about 70 weddings a year makes you one of the most popular discos in the North East?

Surely you can't make that claim without knowing how many others discos there are & how many bookings they're all taking?

There's not a MASSIVE gap between the number of weddings you do & the number I do, but I have no idea how popular I am compared to the other discos in the South East, as I have no insight into the other discos' business information.

For all I know, I could be the 50th most popular, the 250th most popular, or any other figure you'd care to suggest. The fact is I'll never know.

:shrug:

Corabar Entertainment
26-08-2010, 12:05 PM
Someone's got their pedant head on today haven't they. :zip:

rob1963
26-08-2010, 01:47 PM
Someone's got their pedant head on today haven't they. :zip:

Quite a few people are pedantic when questioning MY posts, which they often do in a far less polite way than I did to Dazzy...and nobody bats an eyelid then, so I'm surprised you felt the need to post that, Angela.

Corabar Entertainment
26-08-2010, 01:58 PM
Maybe because you do it constantly, which helps give rise to the accusations of trolling that you frequently have levelled against you, Rob - both the public warnings that we give you, and the private complaints we receive.

DazzyD
26-08-2010, 02:13 PM
How sure are you about that?

The whole point of setting up the company was doing it different from the "norm" around here, different from what the average client expects from a mobile disco.

Do no other discos offer this then?

I don't know of any other companies around here that have set aside a rig for the sole purpose. It's not the very best rig in the world but it provides a service for bookings up to 4 hours before the event start time. It was an idea I got after receiving a lot of enquiries from clients who had been let down on the day of their function. The service carries a premium charge but the client gets their entertainment.

There's nothing wrong with aiming to be number 1. I'm sure loads of businesses include that in their plan, but how will you ever know?

Surely you'd only know whether you were number one if you knew how many bookings all the other discos in the North East were taking, what they were charging, how much repeat work they were getting etc etc?



I'm glad that things are going so well that you've decided to split the weddings and give them their own identity, but how do you know that doing about 70 weddings a year makes you one of the most popular discos in the North East?

Surely you can't make that claim without knowing how many others discos there are & how many bookings they're all taking?

There's not a MASSIVE gap between the number of weddings you do & the number I do, but I have no idea how popular I am compared to the other discos in the South East, as I have no insight into the other discos' business information.

For all I know, I could be the 50th most popular, the 250th most popular, or any other figure you'd care to suggest. The fact is I'll never know.

:shrug:


I'll get back to the other points later!

rob1963
26-08-2010, 02:37 PM
Maybe because you do it constantly

In my opinion that's simply not the case (see below).


which helps give rise to the accusations of trolling that you frequently have levelled against you, Rob - both the public warnings that we give you, and the private complaints we receive

What percentage of my 24,000 posts would you think have resulted in a trolling accusation or complaint against me, either in the form of a public warning or a private complaint?

I suspect the figure isn't even close to 1%, in which case I'm not sure about your use of the word "frequently"!

When I've had a problem with something said by another member, I've usually contacted them directly to complain & sort it out...so I find it strange that the forum has received all these complaints about me, and yet I've received none. If people find something I post rude, offensive, untrue etc, they only have to let me know, and I'll be more than happy to apologise.

Anyway, I've said all I want to say in this thread, so in the interests of harmony I'll bow out now (something I'd hardly do if I WAS trying to cause trouble!), and will leave it for others to continue the discussion about TAG lines.

:)

Corabar Entertainment
26-08-2010, 03:03 PM
You can dispute it all you want Rob, and find it strange, and border upon publicly calling me a liar, but the fact remains that you've hung on by a thread on this forum because of the general feeling that you troll.