PDA

View Full Version : Another good wedding fayre today and learnt a lot.



Shakermaker Promotions
27-02-2011, 08:07 PM
Did another wedding fayre today, this time at my residency and it was a great success.
It was a bit of a struggle with the ribs and I found myself getting out of breath quite a lot but the staff helped me in and out with equipment.

It was a bit of a strange one as I was in a different room to the usual one which was much smaller. The reason being (and unknown to myself and the manager until yesterday) was that there was another Disco business in the main room (even though I am resident :confused: ). Apparently, this was because the business (which I will not name) took up quite a lot of space and therefore booked 4 stands with the head office (in other words - over the Managers head). He wasn't happy, I didn't mind.

The other business appeared to be a 'jack of all trades' supplying chair covers, favours, table decorations and almost everything else. The Disco part of the business was apparently "something we can also supply" according to the Manager (that's what he had been told) yet the Disco set up that was on display was huge! Colour LED Backdrop with Trussing, Colour LED front curtain and lots of lights on the trussing with some Mackie Thumps. It really did look, in my opinion....far too much.

Again, apparently...the Manager and Assistant Manager fell out with the business as they seemed to want to take over the whole wedding fayre. I nipped in and out from time to time to take a look at what was happening and the lights were swirling around the room and getting in peoples eyes. The music was also (in my opinion) inappropriate (full on dance tunes with big basslines).

Anyway, all I had set up in my room was the Ultimax base, Starcloth, Denon, 2 x LEDJ's and my Mackies. It looked discreet and smart and not overkill in my opinion.

I learnt a lot today. I have never taken a full set up to a wedding fayre. I believe that most people know what a Disco will look like. This one looked like some kind of roadshow and not something I would personally expect or want to see at a Wedding Fayre. I had screens showing slideshows of my set ups and I thought that was enough.

I had 5 definite bookings from people that have booked the venue already and have come directly to me for the Discos. 2 of those want Uplighting aswell. One of them is having a band play too and asked if I could supply a vocal PA at extra cost as the band will be guests too so with me providing the PA, they won't have as much to worry about. I also had 2 definites book with me direct and another 1 say that they want me to send them some information. Lots of people took brochures and cards and it looks like I have done ok today and it didn't cost me a penny to do either. Out of the 7 definites (just waiting on their details from my email quotes I have sent), 3 are for this year with the other 4 for 2012.

I had one comment which made my day and it was from (believe it or not) a couple in their early 20's. They said that they had been nextdoor in the main room and seen the other Disco and it was exactly what they didn't want. They went on first impressions (rightly or wrongly) and the impression they got was obviously not good. Not sure whether I agree with that but hey, I'm not complaining at all.

If I had no confidence in my ability to sell myself and my business to potential customers then if I had seen the other business and what they had set up, I could have easily become nervous, down in the dumps and maybe embarassed about what I had set up but it wasn't like that at all. It just made me want to get in there and get those customers booking with me!

I know we have lots of threads about what to take to Wedding Fayres etc and I am not saying it's wrong to take a full set up...It's just something I don't personally like or do and after today I can say that what I saw was far too much. It put me off and from what I heard and saw, it seemed to put a few people off too.

Another side to the coin though - Some people will like seeing the full set up and fair play. That way, they know what they are getting. I still did well even with the slideshows because people can see what I set up even though it isn't actually there.

JTRS
27-02-2011, 08:23 PM
After I read that I have to say I am in two minds.

If I put myself in the shoes of the customer I would have to admit that I'd probably be more impressed with the 'big set-up' and would probably gravitate towards them, but that's probably just me. I know when I go to trade shows or exhibitions my attention is always caught by the big/main stands.

If I put myself in DJ mode then I can see why you chose to take a smaller rig and a slideshow.

I've never done a wedding fayre and have no intentions/need to do one so I am not really in a position to comment on what would work best.

JTRS

Shakermaker Promotions
27-02-2011, 08:30 PM
Of course you are in a position to comment. You are entitled to air what you think mate and I totally understand where you are coming from.
I think that (obviously) I have a very biased view and I see it from the view of someone in the business (me).
When you have the technology (slideshows) to show people what your set up's look like then why take so much with you?

Ok....mine was a bit minimal today but I have never ever come away from a wedding fayre with nothing at all. There was no middle ground with this other business, it was just full on and far too much. There was probably double the amount of gear on show today that I would normally take to a function and I am in no way minimal at all. I should have taken photos to back myself up.

Excalibur
27-02-2011, 08:37 PM
In my humble opinion, there's no point in taking a full rig to a Wedding Fayre. You've seen one, you,ve seen 'em all. ( Not true, but you know what I mean ).

It's more important to demonstrate an attitude of can do/will do, rather than " Look at the size of my cabs, and the number of lights on my bar "
Well done Paul and Gary.

Shakermaker Promotions
27-02-2011, 08:56 PM
Thanks!
That's summed up my thoughts really. Like I said, I have confidence in my ability and that obviously comes across.

Just to add a bit more to this - I had a conversation with the Manager who told me the score with the other business and that was that originally the business owner had booked the tables to showcase the services that they could offer. The Disco part of it was "Something we CAN also supply"...In other words, the Disco isn't what they concentrate on but it can be supplied. I also noticed that the Disco name was different to the other business name.

I googled them when I got in and found it interesting that the business are working in conjunction with "Award Winning Disco Suppliers". I clicked the link to the people supplying the Disco as I wanted to see the 'Awards' and as I thought (maybe I'm wrong?)...the 'Awards' are those little icons that you can post on to your website because you have paid for a better advertising service.

You know the score. If you sign up and get a free listing you get a Bronze 'Award' etc etc....If you pay the highest, you get the 'Platinum DJ Award'. It's a bit of a play on words isn't it because it isn't actually an Award. It's just something that confirms you have paid for the best advertising on a certain website. I could have a 'Platinum DJ Award' in the next 2 minutes couldn't I? It doesn't mean that I have been awarded something because I am so good at what I do.

Creature
28-02-2011, 05:03 AM
I think you probally came across more friendly n proffesional and not having to rely on a flash kit to do the job for you !

as I see it you can have the best kit in the world, but if you don't klick with potential customers then you aint gonna succeed in teh long run

diydisco
28-02-2011, 07:01 AM
although i agree with not having too much kit on show

id be keen to show off a full rgb starcloth backdrop and maybe a few other unique products (such as uplighters) I probably wouldnt have big speakers and too many lights, as every disco has them already!

Corabar Steve
28-02-2011, 07:03 AM
What's unique about uplighters then?

Excalibur
28-02-2011, 07:09 AM
What's unique about uplighters then?

They're fastened to the ceiling? :whistle: :confused:

Kernow
28-02-2011, 08:29 AM
In my humble opinion, there's no point in taking a full rig to a Wedding Fayre. You've seen one, you,ve seen 'em all. ( Not true, but you know what I mean ).

It's more important to demonstrate an attitude of can do/will do, rather than " Look at the size of my cabs, and the number of lights on my bar "
Well done Paul and Gary.

Power Bar & Eight-stack not appropriate then ? ;) :D

simonp
28-02-2011, 11:30 AM
I've got one coming up on Sunday and I'm not going the whole hog at all.

Ajaysdisco
28-02-2011, 03:52 PM
The most equipment I have taken to a fair is a laptop, TV, gobo projector and a mega bar.
Simples ;)

At the end of the day a client doesn’t know or care what the difference is between RCF and QTX speakers. As long as it looks good and sounds good their happy.