leelive
12-07-2012, 04:54 AM
Just spent a couple of hours looking back at the last 3 years worth of quotes.
I wanted to understand how many quotations I issued per month and how many became bookings.
These results give an interesting picture.
I have decided to change my peak and off-peak pricing into a more detailed structure to ensure a better conversion rate for the future.
2010 2011 2012
J 2/10 1/5 4/9
F 4/17 7/11 2/12
M 6/33 4/43 6/41
A 4/26 8/35 8/25
M 10/34 5/25 3/21H
J 5/40 6/44 10/47
J 12/37 13/41 9/37
A 6/24 6/41 7/34*
S 9/28 3/19H 8/27*
O 6/32 5/16 3/8*
N 4/32 5/16 3/8*
D 5/26 9/25A 5/14*
Key: H = On Holiday; A = Working with Agent. * More Jobs Expected
Here is the same report but expressed as percentages
2010 2011 2012
J 20% 20% 44%
F 24% 63% 16%
M 24% 9% 15%
A 15% 23% 32%
M 29% 20% 14%H
J 12% 14% 22%
J 33% 32% 24%
A 25% 15% 21%*
S 32% 16%H 30%*
O 19% 27% 25%*
N 12% 32% 37%*
D 19% 36%A 36%*
Lee
I wanted to understand how many quotations I issued per month and how many became bookings.
These results give an interesting picture.
I have decided to change my peak and off-peak pricing into a more detailed structure to ensure a better conversion rate for the future.
2010 2011 2012
J 2/10 1/5 4/9
F 4/17 7/11 2/12
M 6/33 4/43 6/41
A 4/26 8/35 8/25
M 10/34 5/25 3/21H
J 5/40 6/44 10/47
J 12/37 13/41 9/37
A 6/24 6/41 7/34*
S 9/28 3/19H 8/27*
O 6/32 5/16 3/8*
N 4/32 5/16 3/8*
D 5/26 9/25A 5/14*
Key: H = On Holiday; A = Working with Agent. * More Jobs Expected
Here is the same report but expressed as percentages
2010 2011 2012
J 20% 20% 44%
F 24% 63% 16%
M 24% 9% 15%
A 15% 23% 32%
M 29% 20% 14%H
J 12% 14% 22%
J 33% 32% 24%
A 25% 15% 21%*
S 32% 16%H 30%*
O 19% 27% 25%*
N 12% 32% 37%*
D 19% 36%A 36%*
Lee