Feedback Forms.

[Excalibur]

Help and information required folks. As I reluctantly shuffle slowly forwards into the 21st century, I find areas where I'm lacking. In pre internet days, work usually came in via recommendations or being seen working. Now I may be pitching for work with folk from fifty miles away, and obviously they may quite rightly ask for references. Until now, I have had no real need of these, but times change. In the recent case, I had to resort to contacting some recent customers, and asking them to contact my prospective client to vouch for me. Thankfully, their efforts resulted in me getting the gig, but it's evident that I'm going to have to start sending out feedback forms to suitable clients ( ie ones who have dealt with me direct, rather than where I'm booked directly by the venue, and turn up blind. )

So, to my request: Would anyone be prepared to post up their feedback forms, so that I and others can see the sort of thing people put on there? I'm sure I could create such a form myself, but it might either be as succint as:
Was the DJ
1) Brilliant
2) OK
3) Crap

or run to three foolscap pages of multiple choice questions. If you feel free to post up either your forms, or the gist of their contents, that's appreciated. If you don't that's fine. Thanks folks.

[LeapCreative]

I don't know if this helps, but a few tips I've found to be useful are:


Rather than using 'Great / Good / Bad' etc, use a 1 to 10 system. Equivalent of not asking closed questions I suppose
Put a box for things that could have been improved, rather than using questions like 'what did you like about the disco' - simply because (however nice), just including good things doesn't help anyone improve
Create the form based around what you want to know - so if you're unsure about whether your sound system is up to scratch, ask people to rate the sound quality


Sorry I couldn't be more helpful, but these seem to work well for us in the printing side, so I think they could be transferred over.

[Jiggles]

Use as much of this as you want. :)

15366

[deltic]

here is one of mine if any of it's any good to you.

http://djcumbria.co.uk/survey.asp?djidnumber=7282

[ukpartydj]

Here is mine - http://www.ukpartydj.com/customer-feedback.html

[Excalibur]

Many thanks to everyone who has replied so far. I haven't had time for a look yet, but I'm sure they will be a great help to me, and anyone else who is contemplating using something of this nature. Thanks again.

[JAMdisco]

I'll take a look at these too if you don't mind :)

Peter, this thread wouldn't have been inspired regarding a certain enquiry for an 18th birthday on 22nd June by any chance?

I had the same email but haven't responded - fortunately at the moment, work is steady enough and good enough to turn away such enquiries (i.e. 18th's lol)

[funkymook]

And I'd be far more inclined to follow up on quotes that didn't result in you getting the gig - that's where the real gold is!

[Excalibur]

Peter, this thread wouldn't have been inspired regarding a certain enquiry for an 18th birthday on 22nd June by any chance?

Ooh no. Cold.

[DazzyD]

And I'd be far more inclined to follow up on quotes that didn't result in you getting the gig - that's where the real gold is!

Very good business sense. Comments like "ooh, the DJ was great", "the light show was the best I've ever seen" and "my granny loved it when he played The Nolans" give you no scope for improvement which, as I understand it, is the whole point of feedback forms. Comments like "The music sounded too loud and distorted", "the DJ didn't play my requests" or "I felt the price was somewhat high for the service I received" are examples of areas where you might need to look at and change - especially if the same comments are coming up time and time again on your feedback forms.

[funkymook]

There's been a few examples of 'negative' feedback comments from feedback forms posted on the forum - invariably with reasons why the client was wrong, that denial stage really has to be overcome to get any benefit.

What you do with feedback once you've got it is important (because if you don't do anything with it it's just a waste of time). And having clear reasons why you want it helps focus your questions.

If you want lots of lovely words for your website - make sure there's plenty of free format text boxes asking how much they enjoyed it! (though in my opinion if that's all you want just send a nice thank you email after the event, not a feedback form).

Want to check why they booked you over your competitors? Ask how many other quotes they had before deciding to book you, where the other quotes came from (NaD, GoodParty, Google etc) what services they offered, their price, and why they decided not to book them.

Want repeat business - ask for the dates of future key events, get back with your availability.

etc etc.

[surround sounds]

If i know i have had a really good night, The day after i always send them a emails basically saying thanks for booking us.
9 times out of ten they send me a lovely email back, I then use this in some way to show other customers or on my websites once i get permission from the customer..

[Excalibur]

Hmmm, the thread seems to be developing a life of it own. Very valuable opinions, and much food for thought for all of us. Thanks folks.

[JAMdisco]

Ooh no. Cold.

At your age old friend, you should have one of them car-blankets - that would stop you from getting cold ;):p

Seriously though, didn't understand the comment? :confused:

[Jim - Scotland's Party DJ]

Very good business sense. Comments like "ooh, the DJ was great", "the light show was the best I've ever seen" and "my granny loved it when he played The Nolans" give you no scope for improvement which, as I understand it, is the whole point of feedback forms. Comments like "The music sounded too loud and distorted", "the DJ didn't play my requests" or "I felt the price was somewhat high for the service I received" are examples of areas where you might need to look at and change - especially if the same comments are coming up time and time again on your feedback forms.

Amen to that.

On the flipside, do you think a lack of feedback = a satisfied customer?

The past few gigs I've done they've been great at the end of the night saying they'd recommend me to their friends, asking for more cards, doing video testimonails etc... but haven't responded to my follow up e-mails.

Obviously you're not going to get a 100% reply rate with these but it's always nice to receive them. Do you guys think if someone doesn't e-mail you back but have said you're great on the night, added you to Facebook etc... is essentially saying you did a good job?

[Shaun]

Very good business sense. Comments like "ooh, the DJ was great", "the light show was the best I've ever seen" and "my granny loved it when he played The Nolans" give you no scope for improvement which, as I understand it, is the whole point of feedback forms. Comments like "The music sounded too loud and distorted", "the DJ didn't play my requests" or "I felt the price was somewhat high for the service I received" are examples of areas where you might need to look at and change - especially if the same comments are coming up time and time again on your feedback forms.

From a personal viewpoint, I first and foremost use feedback forms as a marketing tool to instill trust an confidence to prospective clients, especially as a large number of enquirers won't have seen me perform prior to booking. I've also found that enticing feedback from clients post-event has so far resulted in not a single bad feedback in all the time I've been doing them. Which leads me to believe if people have a problem, then in most cases they just won't tell me about it. Either that or I provide a perfect service each and every time :zip: (which I don't believe anyone does all the time).

If someone does take the time to tell you where you've gone wrong, then that kind of feedback really is invaluable.