Help with wording

[Solitaire Events Ltd]

I am adjusting one of my email templates as I am changing a lot of things with the structure of the company, but in this instance am taking on/mentoring a 15 year old DJ. He is very switched on and he is on here, so don't want to bang on about him too much!! Anyway, what I would like to do is offer clients two different prices for 2 different levels of experience, but am having trouble putting it into writing without making one look better than the other!

Young teenage DJ, less than 2 years experience, less interaction (mic work), party dances and shout outs - £xxx
Older DJ, more than 5 years experience, slightly better show, more interaction if necessary - £xxx

Ideas of how to word it please?

[funkymook]

I am adjusting one of my email templates as I am changing a lot of things with the structure of the company, but in this instance am taking on/mentoring a 15 year old DJ. He is very switched on and he is on here, so don't want to bang on about him too much!! Anyway, what I would like to do is offer clients two different prices for 2 different levels of experience, but am having trouble putting it into writing without making one look better than the other!

Young teenage DJ, less than 2 years experience, less interaction (mic work), party dances and shout outs - £xxx
Older DJ, more than 5 years experience, slightly better show, more interaction if necessary - £xxx

Ideas of how to word it please?

This is very common in the hairdressing industry where junior stylists and senior stylists have different rates (and the highest rate is charged by the salon owner/manager).

This is the typical wording:

Our hairdressers are categorised according to their level of experience, this is achieved via a regular programme of training and is reflected in our price structure.

But a quick search on different salon sites will probably give you more ways of saying it.

[BeerFunk]

The thing is that some people will be put off, or encouraged, by the description of a 'younger DJ'. Likewise for 'older DJ'.

Perhaps promote the younger DJ for specific 'specialist' events - 18ths, 21sts etc? Of course, adding in that they are versatile and have a good musical range.

[Solitaire Events Ltd]

The thing is that some people will be put off, or encouraged, by the description of a 'younger DJ'. Likewise for 'older DJ'.

Perhaps promote the younger DJ for specific 'specialist' events - 18ths, 21sts etc? Of course, adding in that they are versatile and have a good musical range.

You're kind of missing the point here - the younger DJ is a teen himself and will be hired at a reduced price. I am telling people they can book a teen DJ cheaper than someone else who is older.

[Solitaire Events Ltd]

Our hairdressers are categorised according to their level of experience, this is achieved via a regular programme of training and is reflected in our price structure.



I think that sounds a bit poncey for the market I am aiming at! :)

[Retrodisco]

Perhaps promote the younger DJ for specific 'specialist' events - 18ths, 21sts etc? Of course, adding in that they are versatile and have a good musical range.

This is what I would do, use him to gain extra work, train him towards the younger market, as the hip and cool next big thing, this'll open new markets that maybe as an older DJ, you would not be so in demand personally.

Rather than having him not perform so well at say a 50th or a wedding, where experience and music knowledge really counts, the client will forget they saved a few quid and will just remember that such-and-such disco wasn't that good.

[funkymook]

I think that sounds a bit poncey for the market I am aiming at! :)

I wasn't saying copy it word for word - but more to check out how another industry says the same thing to their clients, then adapt it.

[Solitaire Events Ltd]

This is what I would do, use him to gain extra work, train him towards the younger market, as the hip and cool next big thing, this'll open new markets that maybe as an older DJ, you would not be so in demand personally.


I have a DJ that I send to teen parties already, butI am finding we are too expensive, so am using the younger DJ exactly as you say with a cheaper price structure. It's not really an exercise in money making, more getting the lad out working more and I want to be honest about his experience.

[Jim - Scotland's Party DJ]

I take it he'll be doing a bit of shadowing as well?

I'd go with something like: We're pleased to be able to offer two different DJs so you can choose one to suit your tastes.

DJ A is a veteran with X years of experience catering to weddings, parties and special events. more info on him

DJ B is a young up and coming DJ aged just 15 but don't let that put you off. B is already establishing himself as an excellent DJ who can specifically cater for 18ths, 21sts or anyone who wants a fresh, youthful approach from your DJ.


Not great but something along those lines. I'd be very careful not to make it sound like you're apologising for his age or offering a "cheap" alternative to an experienced DJ.

[paulg]

I suppose you could use the word "apprentice" and say more or less what you already wrote on the thread - he has had 2 years experience under your wing and is very capable - something like this perhaps:

"xxxx, our/my apprentice DJ who has had 2 years experience under my wing. Most new DJ's never get to work with an experienced DJ so xxxx's abilities far exceed his years! He is young, switched on and is gaining the DJ 'knowledge" very quickly. xxxx is ideal for parties that require more music than DJ talk"

I'll stop there. He sounds better than me. Damn young un's.

[Excalibur]

" While Solitaire Events have long prided themselves on the high quality of their service, which obviously comes with a commensurately high price tag, in these times of fiscal constraints we have decided to provide a cut-price, bargain basement, cheap as chips alternative.

For you tight gits and impecunious souls, we can now allow you to be guinea pigs for young Tarquin to hone his skills on for the ridiculously low price of £xxx.xx Unfortunately, he can't work beyond 9pm, as his Mummy doesn't like him being out too late, especially on school nights. "

Any good? :whistle:


Right, I've taken the pills, so I'll be serious. This is really really difficult. I'll give the matter some thought, and see what I can come up with. Striking the right balance isn't easy.

[Solitaire Events Ltd]

I quite like the first bit Peter....

Honest marketing. :D

[Excalibur]

OK, I've had a run up at this one.

"While Reassuringly Expensive Discos insists on its staff being trained to the highest possible standard, in order to maintain our record of impeccable service, it's not possible to fully train someone overnight. Therefore our staff spend many hours shadowing experienced operators before they're ever allowed to press Play. Nothing prepares you for this job like flying solo though, and therefore it's advantageous to be able to send our trainees out on their own, to gain that vital experience that the white haired Old Git from oop North keeps banging on about. At all such functions you will still be getting the full service engendered by a name you can trust, all the usual backup, and all the reassurance of dealing with a highly regarded and reputable company. Now though, you can have all this, and still save a fiver, by having a DJ who's young, energetic, eager and fully focussed on customer service (and not the aforementioned white haired Old Git who quite frankly should have been put out to pasture years ago. ) Same great service, same peace of mind, only thing that's changed is the price. "

Reckon I'm owed a :beer1: now. :D

[Solitaire Events Ltd]

OK, I've had a run up at this one.

"While Reassuringly Expensive Discos insists on its staff being trained to the highest possible standard, in order to maintain our record of impeccable service, it's not possible to fully train someone overnight. Therefore our staff spend many hours shadowing experienced operators before they're ever allowed to press Play. Nothing prepares you for this job like flying solo though, and therefore it's advantageous to be able to send our trainees out on their own, to gain that vital experience that the white haired Old Git from oop North keeps banging on about. At all such functions you will still be getting the full service engendered by a name you can trust, all the usual backup, and all the reassurance of dealing with a highly regarded and reputable company. Now though, you can have all this, and still save a fiver, by having a DJ who's young, energetic, eager and fully focussed on customer service (and not the aforementioned white haired Old Git who quite frankly should have been put out to pasture years ago. ) Same great service, same peace of mind, only thing that's changed is the price. "

Reckon I'm owed a :beer1: now. :D

I'll use some of that, but to be honest, if it was a reply for a top end wedding etc, then it would sound great, but this is explaining the difference for a teen party and I think it is possibly too wordy. I will take some elements out though - thanks Peter....J2O on its way...:beer1::rolleyes::D

[DazzyD]

" While Solitaire Events have long prided themselves on the high quality of their service, which obviously comes with a commensurately high price tag, in these times of fiscal constraints we have decided to provide a cut-price, bargain basement, cheap as chips alternative.

For you tight gits and impecunious souls, we can now allow you to be guinea pigs for young Tarquin to hone his skills on for the ridiculously low price of £xxx.xx Unfortunately, he can't work beyond 9pm, as his Mummy doesn't like him being out too late, especially on school nights. "

Any good? :whistle:


Right, I've taken the pills, so I'll be serious. This is really really difficult. I'll give the matter some thought, and see what I can come up with. Striking the right balance isn't easy.


I quite like the first bit Peter....

Honest marketing. :D

I, too would have played on the "budget" aspect of it as, nowadays, everyone likes a bargain! "Recession-busting and value-for-money, youthful DJ for hire". Is he available on the 29th??? ;)

[Excalibur]

and I think it is possibly too wordy.
Ah. So you want the budget , cut price, no frills version. That's even harder, cos as you know well by now, I try not to use three words where seven will do. :D

[Solitaire Events Ltd]

I want it to sound youthful, exciting and cool to have a less experienced DJ but be honest about his experience.

[funkymook]

I want it to sound youthful, exciting and cool to have a less experienced DJ but be honest about his experience.

Something like....

DJ Fred - our up and coming star, don't let his age fool you, he's a very capable young trendy DJ rapidly gaining experience with the full-back-up of an established DJ company - he's in tune with the music of today, perfect for teen and 21st parties.

[Ryu]

How about 'DJ Fred isn't old enough to be sick of all this boom boom boom hippity hop chart rubbish, so if you aren't sick of it either, book him, his lack of experience means you won't hear the same tired old classics you know and love' :D

[Solitaire Events Ltd]

Something like....

DJ Fred - our up and coming star, don't let his age fool you, he's a very capable young trendy DJ rapidly gaining experience with the full-back-up of an established DJ company - he's in tune with the music of today, perfect for teen and 21st parties.

That sounds great and exactly the sort of thing I need. Ta.

He'll be starting with younger teen and kids parties though - anything over 16 is an adult party in my book.

[Excalibur]

I want it to sound youthful, exciting and cool .

Lets me out then. :(