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View Full Version : Here's an interesting thought...



Benny Smyth
13-07-2015, 09:45 AM
Well, at least I thought it was interesting.

On the QA Par38 uplighters that I use for my plinths, there are little rubber feet that hold them up for when you sit them on the floor. Well, at least there used to be. With them being ADJ lights, I think the feet are designed in the same way that the boosters on a space shuttle are - they're supposed to come off at a certain point!

So yesterday, after Googling around and being unsuccessful with trying to find self adhesive rubber feet, I trundled around Homebase to try and find an alternative (with my last resort being buying four new uplighters). I've bought something that I think may work out nicely as an alternative (here's hoping), but it did get me to thinking about the double standards of cutting corners.

Now there have been many examples, not just on this forum but in many other places too, where we see or hear a DJ ask for a much cheaper alternative solution to what they want/want to achieve. Now, from a business point of view this makes plenty of sense. Why spend lots of money if you can get the same result whilst spending considerably less? To use my situation as an example, it does make more sense to try and make some rubber feet alternative for less than a tenner over spending nearly £300 on new lights.

But wait! Hold the phone! Do we not get frustrated on a regular basis when a client tries to haggle down the price? Do we not get annoyed when they won't pay what we would consider to be a reasonable fee for our respective services, only for the client to try and save some money and book a disco for £70 (I would have said £60, but I have accounted for the cost of inflation ;) )?

Now I know the example I have used with my uplighters is minor, but I believe that my point is clear: can we reasonably expect clients (past, present and potential) to pay full price for something when we, as businessmen, do our best to sometimes find the cheapest alternative? Surely if we want something like a LiteConsole (for example), we should just buy the LiteConsole and not spend time in the tool shed making our own alternative, or buying that crappy cheaper one that was at BPM last year? Or is it perfectly fine to (for want of a better phrase) 'cut corners' and still charge what we charge?

Oh, and if anybody replies with anything to the effect of "Oh...well...clients pay for you and not your kit", there will be a £50 penalty to be donated to the MDD beer and pizza fund. :p

DeckstarDeluxe
13-07-2015, 10:57 AM
Personally I don't think you can use the same principals of paying money for a service (A DJ for one of the most important days of your life) to a B&Q purchase of a product. I know the point you're trying to make and yes it does seem some people preach one thing and practice another.

funkymook
13-07-2015, 11:30 AM
I think it comes down to value for money - I’ll happily spend more if I believe something is better than the cheaper alternative. If it’s a product I’ll also shop around for the best price on a particular item, but I’ll also take into consideration customer service, stock availability, ease of return if faulty etc.

Once we start getting into services it’s a different matter. I’m busy having my mothers house renovated, including a total re-wire, new windows, bathroom, kitchen, some building work etc. I’ve met (interviewed if you like) and googled quite a few contractors and have based my hiring decision on many factors apart from price. For example, I arranged for suppliers to meet me at my mum’s house so they could price up the work - a few were early and I hadn’t arrived yet. The one’s that waited for me outside (despite mum invited them in) scored more than the one I found doing a bit of a sales talk to an elderly lady, he was out of the running straight away just for that.

It’s naive to think all our clients aren’t shopping around on price and service and comparing what they’re getting. It’s also a comfortable falsehood to believe every time we lose a client it’s solely on money.

And getting back to cutting corners, I prefer to call it working smarter, not harder - and the alternative to that is working harder and stupider.

Excalibur
13-07-2015, 11:56 AM
Oh, and if anybody replies with anything to the effect of "Oh...well...clients pay for you and not your kit", there will be a £50 penalty to be donated to the MDD beer and pizza fund. :p

But what about the timeless classic " A disco is a disco is a disco " ? :whistle::D:D

I believe we've touched on this subject before. I would appear to be one of the miscreants Benny alludes to, with my propensity for buying cheap, aesthetically challenged Powerbars from Germany. Since my experience suggests they are probably one of the most reliable on the market, I hold my head high on that score.

Until the apparent demise of the company, I would have said exactly the same about my Class D speakers. They served me very well and reliably, so I can't fault the product, or the price.

Thing is, as Neil and Martin have pointed out, these are products, not services. I think you have to work on the principle that we as DJs ( should ? ) look for suitability and reliability, above price. When we happen to find those at a keen price, it's a bonus.