MK Printing
09-11-2006, 10:56 AM
Hello peeps
I am really interested in marketing and how different industries and businesses generate sales. I am not trying to sell you anything here, I am just interested in how the DJs here currently get their bookings?
When I used to DJ private parties I used to generate my booking in two main ways, the venues I worked at telling the people who wanted to book a party and then referrals for people I have already played for.
I didn’t used to have a Yellow Pages advert or anything like that, but I only really did it part time and I didn’t want to get many booking anyway.
So what marketing methods do people use and how effective are they? I am sure lots of people here can benefit from sharing information. I always find that if you share your information then people will always share it back with you.
One killer marketing tip that I got a DJ to use worked amazingly well. If the booking if for a birthday or celebration of some kind, at the end of the night the DJ used to go and give the person a present, typically a bottle of wine. They then asked if they could take a photo and get a testimonial. The person was always more than happy to oblige. They then published this on their website, the photo and the testimonial. They advanced this and now take 30 second video clips and put these online for people to see.
The above marketing strategy has made them a lot of money and it costs the price of a bottle of wine to do. I really suggest people use something like this as it will really show you in a great light and give you credibility when people are looking at your site.
Matt
I am really interested in marketing and how different industries and businesses generate sales. I am not trying to sell you anything here, I am just interested in how the DJs here currently get their bookings?
When I used to DJ private parties I used to generate my booking in two main ways, the venues I worked at telling the people who wanted to book a party and then referrals for people I have already played for.
I didn’t used to have a Yellow Pages advert or anything like that, but I only really did it part time and I didn’t want to get many booking anyway.
So what marketing methods do people use and how effective are they? I am sure lots of people here can benefit from sharing information. I always find that if you share your information then people will always share it back with you.
One killer marketing tip that I got a DJ to use worked amazingly well. If the booking if for a birthday or celebration of some kind, at the end of the night the DJ used to go and give the person a present, typically a bottle of wine. They then asked if they could take a photo and get a testimonial. The person was always more than happy to oblige. They then published this on their website, the photo and the testimonial. They advanced this and now take 30 second video clips and put these online for people to see.
The above marketing strategy has made them a lot of money and it costs the price of a bottle of wine to do. I really suggest people use something like this as it will really show you in a great light and give you credibility when people are looking at your site.
Matt