What’s in a name....

[funkymook]

Should a new website have a descriptive name or something totally abstract?

[CRAZY K]

Should a new website have a descriptive name or something totally abstract?

Well if its a Disco based service presumably the word DJ, Disco or Entertainment should ideally appear somewhere?

Or is this a QI type trick question :D:D:D

[funkymook]

Well if its a Disco based service presumably the word DJ, Disco or Entertainment should ideally appear somewhere?

Or is this a QI type trick question :D:D:D

No trick question, just opening up a discussion.

SEO should take care of the search terms like DJ, Disco etc so do they need to be in the name? Would something totally original and unexpected stand out from the masses?

[CRAZY K]

No trick question, just opening up a discussion.

SEO should take care of the search terms like DJ, Disco etc so do they need to be in the name? Would something totally original and unexpected stand out from the masses?

How about WE ARE THE CHEAPEST DISCO IN TOWN?:D:D:D:D

Only joking, Im still not sure its a good idea to NOT have Disco in the title for SEO.

Marc may be able to guide you.

However I guess Amazon and Google dont exactly give you a clue.

But then WAL MART and TALK TALK do.

[musicology]

There's a lot of clever and very cool names out there which seem unrelated to the businesses they represent but somehow work once you tie the name to the company. Can make them memorable. The biggest one that springs to mind is Virgin. Then there's Zoopla and Kellogs! Those names don't reflect what they do so I get where you're coming from.
There used to be a disco company called Juliana's who built a classy reputation many years ago in London.

[funkymook]

There's a lot of clever and very cool names out there which seem unrelated to the businesses they represent but somehow work once you tie the name to the company. Can make them memorable. The biggest one that springs to mind is Virgin. Then there's Zoopla and Kellogs! Those names don't reflect what they do so I get where you're coming from.
There used to be a disco company called Juliana's who built a classy reputation many years ago in London.

And of course an ambigious name can still be used as a brand if you decide to branch out into other fields, like Virgin etc.

[Benny Smyth]

Mine seems pretty memorable for a lot of folk.

:BS:

[Imagine]

And of course an ambigious name can still be used as a brand if you decide to branch out into other fields, like Virgin etc.

Unless, of course you set up the a now defunct branch of that company. Anyone remember "Virgin Brides"? (and yes, it was a Branson company and NO....it was definitely NOT one of THOSE websites ;) ).

It's all about tying the name in with the brand. As has already been mentioned, Amazon is synonymous with online retailing, Kellogs with cereal, and who in the world would logically associate LEGO with a plastic brick?

There's several mobile setups in my area where the site name mentions nothing about disco, entertainment, DJ etc. They all feature fairly high up on the rankings due to the holy grail.....unique, interesting and RELEVANT content.

The best example of all of this would probably be Hoover. We all know they make and sell vacuum cleaners (as do Electrolux, Vax, Dyson and others)....but they're always called Hoovers......really nice brand recognition there ;)

[Corabar Steve]

Then there's Zoopla and Kellogs! Those names don't reflect what they do Neither do Harrods, Sainsbury's, Selfridges, or WH Smith, but they seem to do OK. Although they are all named for / after their founders. Now there's an idea Martin.



To my knowledge there was never a Mr Zoopla.

[ukpartydj]

Original isn't always great though. I remember using a DJ who had created a name which sounded like an 80s horror movie. I to this day cannot remember how to pronounce or spell it.

Couldn't comment on original names.. I've got "ukpartydj", "Dorsetdj" & "rightdj"... Although now I'm branching out and doing non-dj related things I can appreciate how an unrelated word could help!

[funkymook]

Neither do Harrods, Sainsbury's, Selfridges, or WH Smith, but they seem to do OK. Although they are all named for / after their founders. Now there's an idea Martin.

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Cheers Steve, ‘www.djmartinsmarvellousdiscos.com' it is then