Phrases that have passed their sell by date.

[Excalibur]

Inspired by Benny's image thread.,
What phrases are currently in use disco wise which may now be counter productive?

I'm going to put Wedding DJ. Over to you.

[funkymook]

Inspired by Benny's image thread.,
What phrases are currently in use disco wise which may now be counter productive?

I'm going to put Wedding DJ. Over to you.

'Your Wedding Your Way’
‘Bespoke’

etc etc.

They appear on so many sites that they totally lose their impact through repetition.

I’ve got a feeling the ‘mobile’ part of mobile DJ is on it’s way out (though will probably still have value for SEO).

[ppentertainments]

Inspired by Benny's image thread.,
What phrases are currently in use disco wise which may now be counter productive?

I'm going to put Wedding DJ. Over to you.
Specialist Wedding DJ
Award Winning Wedding DJ
..........the list could go on lol

I think any phrases that tries to make people believe you are something you are not are quickly becoming counter productive i.e.

Wedding Presenter
Master of Ceremonies
Host
Spotlight .........

[ppentertainments]

Oh and another one

'LOVE'

It is becoming so cheesy and corny when DJs overuse the word.

[Benny Smyth]

Mobile nightclub.

"Oh. I have pretty lights, a couple of speakers and I sometimes play Avicii. That totally makes what I offer a nightclub experience."

[Nakatomi]

After seeing a wedding rig that goes out to fairs recently, the phrase "state of the art" is my nomination.

[mattydj50]

Oh and another one

'LOVE'

It is becoming so cheesy and corny when DJs overuse the word.

Especially in 3ft high letters?

How about "you are guaranteed you a good time with us".

[ppentertainments]

Especially in 3ft high letters?

How about "you are guaranteed you a good time with us".
Can include any phrases that 'guarantees anything' apart from turning up and playing music ;)

[Excalibur]

Keep going lads, you've far exceeded expectations, and I can't disagree with any of them. :like:

[Nakatomi]

We / I will work with you.

If ever there was a phrase which should be taken as read by any customer I think it's this.

[Pe7e]

After seeing a wedding rig that goes out to fairs recently, the phrase "state of the art" is my nomination.

Totally agree with you on this, used on websites by many, but in reality only applies to a few.

[Nakatomi]

Totally agree with you on this, used on websites by many, but in reality only applies to a few.

I see it a lot. People are calling cheap dotty lights & PAR cans with 5mm LEDs 'state of the art' :rofl:

[yourdj]

'Wedding host', when all they don't really do much hosting at all. :)

'Roadshow', so many people still use this.

'never a better time to be a DJ' - no not really, what about the 70's, when it all started? ;)

'gig pig' although this is probably only known in some circles, but used a lot.

'award winning DJ' when all they have is a Need a Disco criteria check and a couple of references.

[Excalibur]

and I can't disagree with any of them. :like:
Shoulda :zip:, shouldn't I?



We / I will work with you.

If ever there was a phrase which should be taken as read by any customer I think it's this.
Should, yes. Sadly, since I believe there are far too many DJs who only operate one way, only offer one thing, and aren't receptive to customer's wishes, I'll beg to differ here.


'Wedding host', when all they don't really do much hosting at all. :)
That one I'll give you Toby.
'Roadshow', so many people still use this.
It's of its time, but still applicable to certain rigs and occasions, I feel.
'never a better time to be a DJ' - no not really, what about the 70's, when it all started? ;)
Strike me pink Toby!!! I was there, and while the 70's had its charm, the records alone needed a twin wheel transit, and that was before you put any of the thirty feet of lightboxes with only sixty per cent of the bulbs working. A playout system six feet wide, and effing great speakers.
Nowadays, it's a laptop, and controller in a bag over your shoulder, all your music on an HD the size of a cig packet, speakers that weigh naff all, and a couple of LED lights. I know which is better, Toby. :D
'gig pig' although this is probably only known in some circles, but used a lot.
And how many times does that appear in what we tell clients? :confused:
'award winning DJ' when all they have is a Need a Disco criteria check and a couple of references.
Well technically, that could legitimately be construed as an award. Granted, only just.


Sorry lads, we can't put those in our Room 101 of dodgy Disco phrases. ;)

[yourdj]

Shoulda :zip:, shouldn't I?



Should, yes. Sadly, since I believe there are far too many DJs who only operate one way, only offer one thing, and aren't receptive to customer's wishes, I'll beg to differ here.



Sorry lads, we can't put those in our Room 101 of dodgy Disco phrases. ;)

Perhaps I would benefit from reading the original question again? :p

Good point re the better time to be a DJ bit. Its more because of the networking and technology allowing us to market services and chat with each other, but lighter more compact gear is also a massive benefit. Access to music also from the client and also the DJ's benefit. Makes the job a lot harder as there is so much to choose from.

Imagine being a DJ in the year 2100 as i guess they may also be playing some of the tracks from now until then, unless it seriously moves on?? Thats assuming he does not look like this and can analyse the whole dacefloor within a faction of a second without even looking and select within 95-97 percent what will work best next.

Even then i bet he gets the cut throat from the one prat not dancing to it. :)

18138

[Excalibur]

Perhaps I would benefit from reading the original question again? :p

I'll hold my hand up Toby, it could have been worded better. :o

To clarify, phrases often used in advertising our services which may turn punters off, baffle them, or generally be difficult to substantiate.

[Nakatomi]

The dancefloor will be RAMMED ALL NIGHT

And next week's winning lottery numbers are...

[Imagine]

'Your Wedding Your Way’
‘Bespoke’

etc etc.



We / I will work with you.



'Roadshow', so many people still use this.

Time out!!!!! Will you lot quit looking at my web sites! :o :daft:

"Your wedding, your way"...guilty as charged...but it ties in nicely with...

"Bespoke/work with you"....depends on the context. On my wedding site I sell myself as not doing the usual turn up, press buttons and go home. The customer gets full control over everything (from the styles of lighting to the way everything's announced to yes, full control of the playlist should they want it). I can and do turn up and do a normal party, but the option's there if they want it.

OK - I know that's the way we should all work anyway, but the number of customers I speak to where they've contacted me through my sites which don't mention this sort of thing and ask about can they choose some songs etc. is staggering. Nothing wrong with making things obvious ;)

Roadshow...only on my retro site (because when that setup was in use, we WERE roadshows).

"State of the art" - nah. Everyone's using the same generic kit these days. It's part of the reason I do so well on the retro kit because it's different to what everyone else is using. The only thing (apart from price/brand of kit) which separates most of us these days is whether or not we DMX the lights or let them run S2L doing their own thing....and even then I'm not convinced a lot of customers notice.

[yourdj]

"Your wedding, your way"...guilty as charged..

Me too and I thought i was being original. Clearly not.

18142

[Pe7e]

whether or not we DMX the lights or let them run S2L doing their own thing....and even then I'm not convinced a lot of customers notice.
IMO I don't think the vast majority of the crowd notices unless a very professionally produced lightshow is utilised, and how often is this the case, considering the time/skill required to produce/program such a bespoke show for an average priced gig ? Very rarely I would guess, for the majority of gigs, the money required is just not there.

[ppentertainments]

"State of the art" - nah. Everyone's using the same generic kit these days. It's part of the reason I do so well on the retro kit because it's different to what everyone else is using. The only thing (apart from price/brand of kit) which separates most of us these days is whether or not we DMX the lights or let them run S2L doing their own thing....and even then I'm not convinced a lot of customers notice.
I often have similar conversations. When I was starting off I used a couple of Skytec speakers and some Acme Firebird lights and people enjoyed themselves, I have invested in kit over time but don't think people enjoy themselves any more.

What made me realise this is I offer a 'free disco' after my Race Nights. Basically I turn the music up and have one of the aforementioned Acme Firebird lights sitting on the floor underneath the projector. Quite often sound comes from 2 8" W-audio speakers. People dance, people enjoy themselves and I have actually had wedding disco bookings purely based on this.

High end corporate events are different, but for parties, weddings etc I think the only people that notice anything other than how tidy the setup is are other DJs. In fact over Xmas I am going back to using the Firebirds :eek:

[funkymook]

OK - I know that's the way we should all work anyway, but the number of customers I speak to where they've contacted me through my sites which don't mention this sort of thing and ask about can they choose some songs etc. is staggering. Nothing wrong with making things obvious ;)


And that’s the other side of the coin - by avoiding the same familiar phrases or mentioning the obvious in an attempt to stand out from the masses are you actually putting yourself at a disadvantage? You have to have content and it has to be easy to read and understand so it’s near enough impossible to avoid using the same words as everybody else. So maybe the key isn’t so much what you say but how it looks, a beautiful, easy to navigate website will win over a boring clunky one even if the content is exactly the same.

What really misses the mark in my opinion is lists of equipment and in-depth technical details - does a prospective client really need to know the make and model of your speakers and how many watts and maximum spl they are or an itemised list of every bit of kit you own? (I’ve seen whole pages of this on some DJ sites).

[Corabar Steve]

Me too and I thought i was being original. Clearly not.

18142

But it works as a tag line for your brand.

(& at least it's not You're :sj: )

[Nakatomi]

Here's an interesting list then.

Uplighting.

Gobo projection.

Dry ice

Look how many people expect punters to know what they mean by uplighting. More accurate & descriptive to call it mood lighting isn't it? As for 'custom gobos' - I've seen one local lad advertising this. Bet he's wondering why takeup of it isn't great.

Technical terms folks. They really are a turnoff

[Jim - Scotland's Party DJ]

IMO I don't think the vast majority of the crowd notices unless a very professionally produced lightshow is utilised, and how often is this the case, considering the time/skill required to produce/program such a bespoke show for an average priced gig ? Very rarely I would guess, for the majority of gigs, the money required is just not there.

I dunno about that - I call it the "Andy effect" I have a pal who likes his music and plays piano but has never played in a band and doesn't do live gigs (I think he saw the quo with his dad when he was about 10...)

We were in a pub one night watching a band and he turned to me and asked me why the band weren't very good.

The guitar was fractionally out of tune and the drummer was dragging the tempos a tiny amount. To someone who doesn't really know about bands or live music - Andy couldn't tell what was wrong, he just knew the band weren't as good as they should be.

I on the other hand could tell exactly why they weren't sounding great.

Taking that to the light example - a punter might not even have a clue that DMX exists or what the lights are doing but they'll certainly "notice" whether they walk into a room and there's a nice DMX'd light show going on that fits with the vibe and music as the night progresses as opposed to one where the lights are set S2L and just left to go mental.

They may not sit and go "Ah, the DJ is clearly DMXing those fixtures" but they will notice on some level that it looks good because it's not just a bunch of lights going mental.

Case in point a local DJ posted a first dance pic where the girl was lit up like a Christmas tree (seriously, lots of green and red going on that dress) and it looked appalling - you don't need to have a degree in lighting technology as a punter to realise it looks rotten.

As for the OP.

I use a reasonable amount of those phrases or something similar and I'm still upping my prices and as busy as I want to be so from my point of view, it's certainly not harmful.

I don't look at other folks websites any way so I'm not sure how often these pop up but bear in mind a punter is going to book a party or wedding DJ once in a blue moon and only look at a handful of options (if even that) I don't think they're going to notice or burn out on the phrases as much as a DJ.

I do think listing equipment is ridiculous but if it's a brand they'll know (i.e. Bose or Apple) then I don't see a problem mentioning it in passing - why have the quality gear if you can't use it as a wee marketing extension? But a rig rundown talking about HK speakers and Serato :rolleyes:

[Daryll]

I often have similar conversations. When I was starting off I used a couple of Skytec speakers and some Acme Firebird lights and people enjoyed themselves, I have invested in kit over time but don't think people enjoy themselves any more.

What made me realise this is I offer a 'free disco' after my Race Nights. Basically I turn the music up and have one of the aforementioned Acme Firebird lights sitting on the floor underneath the projector. Quite often sound comes from 2 8" W-audio speakers. People dance, people enjoy themselves and I have actually had wedding disco bookings purely based on this.

High end corporate events are different, but for parties, weddings etc I think the only people that notice anything other than how tidy the setup is are other DJs. In fact over Xmas I am going back to using the Firebirds :eek:

Absolutely correct :like::like:

[Shakermaker Promotions]

I use the 'Request Friendly' line everywhere I possibly can and I have yet to see it elsewhere.

Other than that, I agree with everything else so far.
I particularly liked Toby's "Gig Pig" comment but I won't go into why as I'll probably get blasted for it from an observer (cryptic? yes).

Award winning, state of the art.... seen it all before.