PDA

View Full Version : Yet another ( Yawn ) vaguely price related thread. Sorry.



fullcontact68
15-04-2019, 07:51 AM
Mod Note: As I can't bend time, I've got to interpolate the explanation in Edward's post, Sorry for that. To stop derailing a speaker thread, I've split it into a new one here.
Excalibur, White haired Old Mod, still struggling with the buttons.


I've not ended up with anything as yet :(

Currently I cannot justify purchasing anything, tumble weeds around here work wise.

I attended a family friends friends wedding recently as a TOG, the DJ was charging £20/hr !

Excalibur
15-04-2019, 08:09 AM
I've not ended up with anything as yet :(

Currently I cannot justify purchasing anything, tumble weeds around here work wise.


It appears that the " bread and butter " work is mainly being filled by Sid. :( There's one locally on Facebook who isn't charging what I'd call a sensible price. Ironically, it's seemingly easier to get relatively well paid work, but there's not an abundance of that.

What there is an abundance of is sub £120 gigs, and that's not viable.

rth_discos
15-04-2019, 08:24 AM
As to your sole system, you're fibbing. You forgot the esteemed Maui 5s. :D



Ha! Yes, very true. Although that was purchased for wedding breakfast background music - and has only appeared at a couple of very small gigs as the 'main system'.

But from a financial point of view, the Evox 8 (and similar) is ideal for weddings. I *could* get a bigger system for larger gigs, but if it's only 1 or 2 a year, it would end up costing me money. I just wouldn't get the money back that I'd invested in to speakers from a higher fee for those gigs (ironically, the 'larger' gigs often pay less than a wedding). Equally, I could take a sub and top in (more weight, more time and more cost) that would have a slightly better sound, but I wouldn't command any higher fee, and I can't see it achieving any greater satisfaction on the part of the client.

I guess it comes down to what sort of person you are. I make no bones over my business being a business. My decisions are driven financially. And I appreciate that this industry is one of the rare industries where you also have people doing it as a hobby - or a varying degree of hobby/business mix.

Without the hobby element, the industry would be in a very different place!

Imagine
15-04-2019, 09:13 AM
It appears that the " bread and butter " work is mainly being filled by Sid. :( There's one locally on Facebook who isn't charging what I'd call a sensible price. Ironically, it's seemingly easier to get relatively well paid work, but there's not an abundance of that.

What there is an abundance of is sub £120 gigs, and that's not viable.

Can't disagree with that statement sadly.

Whilst I'm starting to get enquiries again at the moment, a lot of them aren't going to pay my fee and as you've mentioned, the well paid ones do seem to be a little thinner on the ground than normal.

I have venues slashing prices and complaining that they're quiet (one of them is even looking to diversify into being a general restaurant instead of just a wedding venue at the moment). It's a strange year


Ha! Yes, very true. Although that was purchased for wedding breakfast background music - and has only appeared at a couple of very small gigs as the 'main system'.

But from a financial point of view, the Evox 8 (and similar) is ideal for weddings. I *could* get a bigger system for larger gigs, but if it's only 1 or 2 a year, it would end up costing me money. I just wouldn't get the money back that I'd invested in to speakers from a higher fee for those gigs (ironically, the 'larger' gigs often pay less than a wedding). Equally, I could take a sub and top in (more weight, more time and more cost) that would have a slightly better sound, but I wouldn't command any higher fee, and I can't see it achieving any greater satisfaction on the part of the client.

I guess it comes down to what sort of person you are. I make no bones over my business being a business. My decisions are driven financially. And I appreciate that this industry is one of the rare industries where you also have people doing it as a hobby - or a varying degree of hobby/business mix.

Without the hobby element, the industry would be in a very different place!

And this is how I'm now starting to think/operate.

Whilst I've always run as a business to an extent, there's always been the flexibility to invest in "toys" because, well....I could. As of 5pm on Wednesday, this becomes my livlihood and I'm starting to look at things in a very different way.

Luckily I got a good deal on the Evolves last year, I'm more than happy with them for 99.999% of gigs and they should last a good few years (they're never clipped or run into the danger zone). For anything bigger, I have the Yammy 8/12 combo and for ceremonies I have the Mauis, so pretty much covered all-round :)

Excalibur
15-04-2019, 09:25 AM
While I'm a very whimsical type of chap, every now and again, I take the tablets, and make a serious post. Brace yourselves.





I guess it comes down to what sort of person you are. I make no bones over my business being a business. My decisions are driven financially.

Well done, that man. There is a saying that " if you find a job you love, you'll never work a day in your life", but that doesn't always hold up. Especially when it's a dead gig in a grotty WMC on a wet weekend in January.
Sometimes, we envisage that we'll get lots of well paid work for that 6Kw, £6k 6 box rig, but it turns out that the truth is it goes out once in a blue moon, barely fits in the van, and is likely to give you a bad backi moving it.


And I appreciate that this industry is one of the rare industries where you also have people doing it as a hobby - or a varying degree of hobby/business mix.

Without the hobby element, the industry would be in a very different place!
For good, and ill. Many of us, self included, came into the business as a hobby. Now it's a business, and a very important part of my income, I look at it very differently. There's an enquiry for a two hour job this Wednesday, and they've asked me to lower my less than exorbitant quote for cash, as they're a charity. I'd like the gig, but the cash doesn't make any difference, and it still costs me the same to drive to and from Harrogate.

We're veering off topic here, so I may yet cut this bit loose, and start yet another price related thread somewhere. Who knows? :whistle:

Excalibur
15-04-2019, 09:27 AM
There you are, the thread exists, jump in with your thoughts and ideas. Thanks.

Nakatomi
15-04-2019, 10:01 AM
If I learned anything at the recent pro mobile conference about getting what you're worth, it's not what you know as much as WHO you know that counts - and that's not exactly new information. Referrals, recommendations & having good relationships with related providers (not necessarily other djs) are key.

The problem we perceive is that too many people just want as cheap as they can get. Not everybody does & the trick, as if there really is one is to get found by the people who appreciate value. What's the answer? Joining secret cabals or learning special handshakes? I'm not sure but there are many 'successful' DJs selling answers to this. One thing I am sure of is that there's no one size fits all, follow these 3 simple steps answers.

Speaking of the PMC 2019, I spoke to too many folks there who seemed to be looking for a magic bullet. I hate to break it to everyone but there really isn't one. You can watch & absorb all the greatest seminar speakers in the world but none of them has all the answers. Indeed many of them got where they are today by being in the right place at the right time & even said as much (albeit in vague terms).

I often ponder about such speakers & wonder how much of their quest to share is altruistic. Not much I expect. There are legions of DJs lining up to get suckered into 'get rich' mentoring schemes.

rth_discos
15-04-2019, 10:20 AM
I often ponder about such speakers & wonder how much of their quest to share is altruistic. Not much I expect. There are legions of DJs lining up to get suckered into 'get rich' mentoring schemes.

The elephant in the room is that the session alone won't make a difference.

Action has to be taken to achieve.

Too many people attend and then don't do anything!

Those who take action - consistently - after their learning are most likely to see the rewards.

Imagine
15-04-2019, 10:48 AM
The elephant in the room is that the session alone won't make a difference.

Action has to be taken to achieve.

Too many people attend and then don't do anything!

Those who take action - consistently - after their learning are most likely to see the rewards.

:agree::agree::agree:

I always come away from PMC thinking "what the heck!". And then I wait a couple of weeks, replay the sound recordings and ponder. There were actually some good ideas that came out of it (well...with exception to all the happy-clappy wellbeing stuff they seemed to have too much of this year for some reason).

I've already implemented flavours of what was suggested in parts of PMC this year....and slowly but surely it's starting to work.

The networking side is very important as well.....it's how I got to know the likes of Euan Bass, Roger Gregson and Nick Chatten who are now good friends and we share ideas between us (remember, this can be a very lonely life at times with big egos not prepared to share anything). The magic bullet on that part is that whilst they may be doing something different/better than me, to take those ideas and turn them into something that's unique to me.

Nakatomi
15-04-2019, 10:52 AM
The elephant in the room is that the session alone won't make a difference.

Action has to be taken to achieve.

Too many people attend and then don't do anything!

Those who take action - consistently - after their learning are most likely to see the rewards.

I've implemented some things already for my existing bookings. Time will tell how everything pans out.

The really annoying (and I mean it totally winds me up) thing about the PMC is all the negativity among djs I spoke to. "well that was an hour I'll never get back" etc then seeing the same people in the queue signing up for next year. Why all the forked tongue behaviour? I'd have enjoyed the conference more if there hadn't been so many :Censored: DJs :lol:

rth_discos
15-04-2019, 11:38 AM
The really annoying (and I mean it totally winds me up) thing about the PMC is all the negativity among djs I spoke to. "well that was an hour I'll never get back" etc then seeing the same people in the queue signing up for next year. Why all the forked tongue behaviour? I'd have enjoyed the conference more if there hadn't been so many :Censored: DJs :lol:

It is interesting seeing many DJs who'll pay for lots of education (you can do too much - it leads to overwhelm), yet won't spend a penny on outsourcing anything.

If you're undertaking education, you've got to go with a mind to implement what they're saying - and an open mind to change the way you do things. I guess they're still chasing the unicorn of the silver bullet.

Many would be far better outsourcing some of the areas they struggle with if they don't want to do the hard work of implementing it themselves.

Back to the note of pricing - I'm struggling to see how a DJ could viable bring in more than £25k profit per year, without diversifying in to essentially a multi-op with dancefloors etc. Lots of people talk about impressive revenue figures, but few seem to be achieving the dizzy heights in profit.

DJColsie
15-04-2019, 02:35 PM
It appears that the " bread and butter " work is mainly being filled by Sid. :( There's one locally on Facebook who isn't charging what I'd call a sensible price. Ironically, it's seemingly easier to get relatively well paid work, but there's not an abundance of that.

What there is an abundance of is sub £120 gigs, and that's not viable.

I had a day job work colleague ask me if I knew a DJ starting out who would do a 70th birthday party 6.30 to 10.30 for pennies to get the experience. Think he wanted me to do it , thankfully I was already booked. Politely replied that all my friends and piers were experienced quality DJs and I didn't know any new starters.

Imagine
15-04-2019, 02:51 PM
I had a day job work colleague ask me if I knew a DJ starting out who would do a 70th birthday party 6.30 to 10.30 for pennies to get the experience. Think he wanted me to do it , thankfully I was already booked. Politely replied that all my friends and piers were experienced quality DJs and I didn't know any new starters.

Strangely enough, this is a trend I'm noticing with brides of all people at the moment with possibly the biggest risk ever.....the photographer/videographer.

There seems to be a real surge of posts on the FB wedding groups at the moment with brides who are looking for students/new businesses looking to build their portfolio in exchange for cheap wedding photos.

Of ALL of the things I'd never take a risk on.....that'd have to be the top of my pile.

Nakatomi
15-04-2019, 04:12 PM
Funny but my private customers (who are now thankfully increasing in numbers) have all related to me tales of how they or someone they know got burned by booking someone cheap in the past. I've heard some right old horror stories but it seems for me at least customers are wising up. I just need more.

Jim - Scotland's Party DJ
16-04-2019, 05:28 PM
Back to the note of pricing - I'm struggling to see how a DJ could viable bring in more than £25k profit per year, without diversifying in to essentially a multi-op with dancefloors etc. Lots of people talk about impressive revenue figures, but few seem to be achieving the dizzy heights in profit.

This is all anecdotal but I grossed about £25k last year and that was whilst working 40+ hours a week as a teacher and having to black out something like 2 months throughout the year for holidays my missus likes booking. It wouldn't be easy and I'd never dream of trying it but I think there's scope for a very small number of guys to net £25k if they were able to do it full time and invest all their energy towards it. With that being said - knowing how much effort that ^ took, I'd never want to exponentiate that up for the sake of only earning £25 grand at the end of it all.

Imagine
16-04-2019, 07:39 PM
This is all anecdotal but I grossed about £25k last year and that was whilst working 40+ hours a week as a teacher and having to black out something like 2 months throughout the year for holidays my missus likes booking. It wouldn't be easy and I'd never dream of trying it but I think there's scope for a very small number of guys to net £25k if they were able to do it full time and invest all their energy towards it. With that being said - knowing how much effort that ^ took, I'd never want to exponentiate that up for the sake of only earning £25 grand at the end of it all.

It IS possible, and I know of people that turnover double that.

One all day wedding a week for 48 weeks of the year? OK, I know that's difficult to acheive and in reality, these guys do 2-3 all-dayers a week from May to September. But at a grand a pop....I'll let you do the sums.

ppentertainments
16-04-2019, 09:46 PM
It IS possible, and I know of people that turnover double that.

One all day wedding a week for 48 weeks of the year? OK, I know that's difficult to acheive and in reality, these guys do 2-3 all-dayers a week from May to September. But at a grand a pop....I'll let you do the sums.
I agree it is possible BUT is £25k net really a decent profit for a self employed business ?
I am also VERY sceptical about the grand a pop. More and more DJs I talk to who charge high fees are struggling - really struggling as in single figure booking this year for some.

When I operated me and just me I could get this £25k figure, but went multi op as, for me, I wanted more reward for the efforts of running a business.

Benny Smyth
16-04-2019, 09:56 PM
For me to achieve £25k profit, I need to do 62 events a year (assuming every event is up to 5 hours in my immediate catchment area with lighting and sound provision).

Not really that far fetched.

rth_discos
16-04-2019, 10:00 PM
Now I'm not saying it's not possible, but the number of DJs who can achieve it will be limited.

Once the figures are written down, you can see the caveat.

We already know that the 'all day DJ' is a 'sell' on its own - it's not the typical purchase.

In addition, £1k is not what the typical couple have in their budget for the DJ.

So the DJ is selling a service they hadn't originally considered or budgeted for.

Whilst we know people value the service when they understand it, and are prepared to pay for it, it is a limiting factor.

People who get married in Jan/Feb/Mar/Oct/Nov typically do so because you can get a great rate with the venue. So they are more price sensitive.

People who get married on a day other than a Sat also typically do so because you can get a great rate with the venue. So they too are more price sensitive.

I can easily see how how it's possible to work every Sat between May and Sept. 22 Saturdays this year. Plus a few extra in the months either side. Let's say a further 10.

Using the £1k figure, that's £32k. Before any costs have been accounted for. So there's the £25k after costs. Definitely possible - and still room for some extra evening only events in the off peak months. Plus Christmas.

Unless you're getting the bulk of this work through venue recommendations, you're going to need a reasonable marketing budget to generate the level of enquiries needed to fill those dates.

I can see how £50k revenue is possible. Not sure about working 3 all day weddings back to back though. 2 back to back is a challenge (and does that really provide the level of service someone expects when paying £1k?).

Like I say, not saying it's not possible, but it's a far from typical result. It can be done, but needs to be worked on hard with marketing and networking at every possible opportunity. The 'typical' DJ is not going to get those results. A few can achieve it through hard work.

Start adding on extras though like danceflooors and photo booths, and if you can push the average order value up, then the revenue (and profit) can start to look quite nice.

Imagine
16-04-2019, 11:20 PM
No, £25k for a business owner is not a decent profit.

The problem we have at the moment is too many have-a-go-Harry's who go out for next to nothing with a ripped music collection and devalue what the rest of us do ('cos being a DJ's easy....innit?). They're not running proper businesses and therefore profit isn't their biggest concern. And it's not just us as DJs who are being affected.

I'm seeing Facebook posts looking for newly qualified photographers looking to build their portfolios for next to no money and some food, stationers who are being driven into the ground and even dress boutiques suffering because brides are willing to take a punt on a frock from China </end rant>

Yes, I know of many who have only just done there first gig of 2019 (I've only done 5 to date....I'm down on numbers on previous years). I'm ashamed to admit that I've got absolutely NOTHING booked for August! I know why (look a couple of paragraphs down), but the enquiries for that particular month have also been down through the floor.

£1k a pop for all day (i.e. from ceremony to carriages) - no problem. That's what I charge and although I'm down on them this year, I have several for next year already. It's a long hard day as those of us who do all day properly will appreciate, but it's worth it (and Sidney doesn't tend to take these on as there's so much work and pressure involved). Three a week isn't back to back by the way Gavin - the guys I'm talking about do this all week and tend to do one every other day. Still tough going...but do-able if this is your only job and not a side hustle.

Those gigs are also becoming harder to sell (trust me...I'm a DJ)

I think there are a lot of factors at work this year, and 2019 is going to be rough for a lot of us (unless we're going out at rock bottom prices). I'm personally down this year (not good when going full time), due to not being able to even consider bookings when my wife had a seizure back in February. We seriously didn't know at the time whether or not I could continue with the business and it so nearly got closed down. I'm sure it'll come back (enquiries are starting to come back in again)....but it's going to take work.

What I've noticed so far from my own experience and speaking to my local venue owners (this is directly related to weddings by the way):

* The "B" word. People are concerned about their jobs and aren't spending (I for one become redundant from my full time job tomorrow as a direct and provable result). Rule 20 prohibits any further discussion on that topic....so I shall leave that one there before being slapped by Steve or Peter ;)
* There's a "9" in the year. It's a silly one I know, but a lot of B&G's are holding off until next year (I never understood that one). I'm getting a LOT of enquiries for 2020 already. Enquiries for the rest of 2019 are very thin on the ground.
* Weddings are changing...and fast! Although there are as many people tieing the knot as ever before, the way they're doing it is changing. As an example, I got married 20 years ago this year, and in those days it was the church or registry office followed by the village hall. Hotel "packages" were just starting to come in and there was a thing for spending more and being better than your mates weddings. It then obviously moved onto barns, bespoke wedding venues etc. What I'm seeing a LOT of at the moment is DIY and a move back to the way things were done 20 years ago.
* The current generation are used to doing things their way. I have a 20 year old son....he'd rather hire big speakers and play a Spotify playlist than hire a DJ.

My predictions

* Specialist wedding DJs will shortly become a thing of the past. There....I've said it! I'll burn in hell now :(
I've been burned by advertising myself as "wedding only" as advised by several of the "gurus" out there. Brides are still associating "wedding" with expensive....and it's becoming more and more apparent of late. I charge the same for an evening reception as a birthday party by the way.
* Photographers will struggle as more and more couples rely on their guests taking natural shots with their iPhones (I'm actually witnessing this now!)
* Chocolate fountains will die (I can't actually remember the last time I saw one of those)
* Photo booths will disappear in favour of things like the "Selfie booth" which I'm seriously looking into

How am I combatting these trends?

* I've changed my online presence back to being an "all rounder". I happily boast that I'll consider any party...and it's working :)
* I've re-started doing kids parties. By Gawd they're hard work, and they're far from being my favourite, but parents will pay for quality and a stress-free party. I can do a couple of these at two hours a pop and earn the same as a Saturday evening....and still be back in bed on the same day as I got of it! The kids are a lot less demanding with "my song next"/"I'm going home soon"/"I'm the bride's best friend" ;)
* Retro parties. These are a particular favourite of mine having an 80s lightshow in my lockup. The budgets tend to be a bit bigger because they don't have the rest of the day to fork out for, the kids tend to be grown up and the mortgage is in sight of being paid off. I'm working on ways of going VERY big on this side of the business because they're a lot of fun and VERY profitable (even though they involve a complete cardio workout getting the light screens in and out of the venues).

Just my couple of pennies (and every little helps). We need to keep evolving to keep on top

Excalibur
17-04-2019, 07:05 AM
For me to achieve £25k profit, I need to do 62 events a year (assuming every event is up to 5 hours in my immediate catchment area with lighting and sound provision).

Not really that far fetched.
For me to achieve £25k profit, I'd need to do 533 gigs a year!! :eek: That is far fetched.


And a joke, by the way. Since I've put my prices up, it's only 320. :D:D




I am also VERY sceptical about the grand a pop. More and more DJs I talk to who charge high fees are struggling - really struggling as in single figure booking this year for some.



Well, I sort of agree with that. One bride I spoke to had all but done the deal with a DJ she'd met at a wedding fayre, but baulked at his £800 figure. As alluded to by Gavin, it's a midweek, so slightly price sensitive, but she has also got requirements, so she also refused the lowest price McDisco offerings.

I'm currently finding it easier to get higher paid work than cheaper, due to Hundred Quid Harry . In the grand scheme of things, I suspect I'm Harry to the £1k lads, so all things are relative.




. Three a week isn't back to back by the way Gavin - the guys I'm talking about do this all week and tend to do one every other day. Still tough going...but do-able if this is your only job and not a side hustle.

True, but what I suspect Gavin meant was that Friday/Saturday ( with possibly Sunday as well ) is back to back, and that's hard, at any age.




* Specialist wedding DJs will shortly become a thing of the past. There....I've said it! I'll burn in hell now :(


* I've changed my online presence back to being an "all rounder". I happily boast that I'll consider any party...and it's working :)


I've been saying that for years. Weddings are being squeezed, how many hotels are offering " A Grand Wedding for a grand"?

I think there's more money ( for many DJ's, self included ) in milestone birthdays and anniversaries. Ouch, :callumburns:

DJ Jules
17-04-2019, 08:19 AM
I wonder how many people who are £25k+ earners read these threads and bother to comment? How many people who have the keys to earning a decent living, are actually prepared to share them? Or are they more interested in getting our attention and then selling us training courses...? I'm not telling you what I earn, but if you buy my online training course.... :D

I found a lot of the stuff in PMC interesting, it gave some very different perspectives on what being a Wedding DJ or entertainer means. A lot of people will struggle to make revolutionary changes to how they think about themselves and their role at a party, but it's the people who manage to do that who will really differentiate themselves from others and get into the top 1%.

Personal opinion, I think trends in Weddings aren't changing that fast, I think the thing that has changed is how couples are going about finding and choosing their services.

Julian

rth_discos
17-04-2019, 09:31 AM
Nhree a week isn't back to back by the way Gavin - the guys I'm talking about do this all week and tend to do one every other day. Still tough going...but do-able if this is your only job and not a side hustle.


True, but what I suspect Gavin meant was that Friday/Saturday ( with possibly Sunday as well ) is back to back, and that's hard, at any age.


18718

My assumption on Fri/Sat/Sun is due to the lack of weddings on Mon/Tues/Wed/Thurs (above).

I can see how you can fill your diary with Saturdays.

But working 3 days a week at £1k a pop is *very* limited. The threat (I always look at it with a SWOT analysis) is another 1 or 2 DJs on the scene offering the same can quickly dilute the midweek weddings.

I don't think the wedding industry is that dire - I think the B word this year is slightly affecting this - but it's also clear there's a lot of people waiting for 2020 for the 'nice' number. So next year should be a positive year all round.


How many people who have the keys to earning a decent living, are actually prepared to share them? Or are they more interested in getting our attention and then selling us training courses...? I'm not telling you what I earn, but if you buy my online training course.... :D

For someone to learn how to get the keys to earning a decent living requires a lot of time and investment. That investment is on working out what works and what doesn't.

That 'recipe' is valuable, to save someone else the cost of making the same mistakes. So it absolutely has a value in it.

DJ industry training is incredibly cheap compared to other industries.

I only pulled back from going 100% full time because I could see a ceiling to my earnings, and that felt too limiting to me. It also meant taking on gigs I didn't necessarily want to do, so decided to go for the happy medium of reducing the number of gigs but only taking on the ones I wanted.

I'm still a firm believer that it's *easier* to charge higher prices than it is to go out cheap, and that's it's still less competitive at the higher end of the market. But *easier* doesn't mean *easy*.

mattydj50
17-04-2019, 11:10 AM
I've been saying that for years. Weddings are being squeezed, how many hotels are offering " A Grand Wedding for a grand"?



That was exactly the tag line used by my Holiday Inn some years ago. They even had the cheek to ask me to lower my price for these saying that it was either that, or there wouldn't be a job anyway. I coutered by suggesting that they cut the hours available from a 1am finish back to 12midnight. For that they would also save on staff costs, heating/lighting, etc. Surprisingly, that idea was accepted, so I did reduce the price slightly.

What it did do though was introduce another. lower level of the food chain into the market. Hoping to make up the profit on the night's bar take, the hotel were surprised to discover that, on average, the bar takings were down.

Well, I said, having watched a few nights, what do you expect when guests come armed with their own drinks in "present bags", boots of cars and backs of vans. The ground floor toilets had big opening sash windows, and many a time I saw guests take their quarter full glasses with them to the toilet (security see, so no-one pinches their drink), only for them to return with full glasses of liquid that, I sincerely hope had not passed through a human body.

On one occasion, the bar manager counted the discarded cans and bottles found after one wedding and totted up that they had lost approximately £380 on bar sales (this was around 2013), which was about equal to the bar take thay night.

The guests at most of ythese wedings were also mainly of a "scrote" variety and punch-ups and family verbals were not uncommon.

These "Grand Weddings" were soon phased out (though I believe something similar is now coming back). Glad I'm not!

rth_discos
17-04-2019, 11:38 AM
I've been saying that for years. Weddings are being squeezed, how many hotels are offering " A Grand Wedding for a grand"?


Don't get too hung up on that market.

That's hotels who are trying to pull people who would have had a wedding at the community centre/pub in to their hotel.

Someone who is spending £25k+ is highly unlikely to have their head turned by that offer.

80% of weddings aren't relevant to me.

But there are enough weddings in the top 20% for me.

40% of weddings have a budget in excess of £20k.

The DJ industry still has a lot of work to do to raise its profile.

The competition for high-end DJs isn't other DJs - it's bands and entertainment agencies.

Nakatomi
17-04-2019, 02:11 PM
Regarding marketing.. I've asked all my private wedding booking clients how they found me. They all said Google (great) so I asked what terms they'd used. None said they included the word 'wedding'. That was interesting news to me. Is 'wedding dj' a dirty word to some people (lol not just club djs with their heads stuck where the sun doesn't shine I mean)?

rth_discos
17-04-2019, 02:30 PM
They all said Google (great) so I asked what terms they'd used. None said they included the word 'wedding'. That was interesting news to me. Is 'wedding dj' a dirty word to some people (lol not just club djs with their heads stuck where the sun doesn't shine I mean)?

Just done a search on volume of people searching for the following terms:

Wedding DJ North East
Wedding DJ Darlington
Wedding DJ Durham
Wedding DJ Newcastle
Wedding DJ Teesside
Wedding DJ North Yorkshire

Wedding Disco North East
Wedding Disco Darlington
Wedding Disco Durham
Wedding Disco Newcastle
Wedding Disco Teesside
Wedding Disco North Yorkshire

Disco North East
Disco Darlington
Disco Durham
Disco Newcastle
Disco Teesside
Disco North Yorkshire


Mobile Disco North East
Mobile Disco Darlington
Mobile Disco Durham
Mobile Disco Newcastle
Mobile Disco Teesside
Mobile Disco North Yorkshire

Mobile DJ North East
Mobile DJ Darlington
Mobile DJ Durham
Mobile DJ Newcastle
Mobile DJ Teesside
Mobile DJ North Yorkshire

Here's the top results (number of people searching per month)

18719

These are the terms that you show up for in the top 20

18720

So it suggests to me that you don't come up on the first page when searching for a term including 'wedding dj' so that's possibly why you're not getting enquiries from people searching for a 'wedding dj'.

Nakatomi
17-04-2019, 03:53 PM
Just done a search on volume of people searching for the following terms:

Wedding DJ North East
Wedding DJ Darlington
Wedding DJ Durham
Wedding DJ Newcastle
Wedding DJ Teesside
Wedding DJ North Yorkshire

Wedding Disco North East
Wedding Disco Darlington
Wedding Disco Durham
Wedding Disco Newcastle
Wedding Disco Teesside
Wedding Disco North Yorkshire

Disco North East
Disco Darlington
Disco Durham
Disco Newcastle
Disco Teesside
Disco North Yorkshire


Mobile Disco North East
Mobile Disco Darlington
Mobile Disco Durham
Mobile Disco Newcastle
Mobile Disco Teesside
Mobile Disco North Yorkshire

Mobile DJ North East
Mobile DJ Darlington
Mobile DJ Durham
Mobile DJ Newcastle
Mobile DJ Teesside
Mobile DJ North Yorkshire

Here's the top results (number of people searching per month)

18719

These are the terms that you show up for in the top 20

18720

So it suggests to me that you don't come up on the first page when searching for a term including 'wedding dj' so that's possibly why you're not getting enquiries from people searching for a 'wedding dj'.


Ouch! Well this is certainly news. Not unwelcome but means I need some help with SEO. And how!

Thanks BTW, Gavin