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See my earlier message. When both you and SID offer the same thing (DJ, will turn up with speakers, lights and music), then the only differentiator is the price. So of course you're more expensive....

I am still absolutely gutted by your journey over the past 15 months.

You were the textbook example of positioning yourself correctly, getting all the foundations in place, making the transition...

One thing I must highlight is that there isn't "one" way to do things. But there are proven methods to attract customers - and many of these methods are tried and tested across a variety of...

I don't know what market you're targeting, but I have never sold based on my light show - nor has any client ever asked about it other than "does it include lights".

Just highlighting that I'm not...

Remember there's a difference between turnover (what you charge for a wedding) and profit (what you actually take home after costs).

Assuming you are currently employed, your take home is after...

Excellent news, I'm pleased to hear it worked for you.

Even that doesn't need masses of work - certainly not for my clients.

I thought it did originally, but my clients don't want too much - the value I provide is in someone being there to keep the...

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Why do they have 'more work involved'?

It's a fallacy to think you have to work 'harder' to be paid what you are worth.

Now is the perfect time to increase your fee. Whack it up for anyone who enquires about any remaining date you have this year or next year.

One of the most important aspects of getting the fee...

Exactly.

Double your prices and you can LOSE 50% of your work, and still be in the same position as before! In fact, you're better off, because you have less costs overall.

And then you have...

So 3 things:

1st thing

There will be an abundance of SID. An absolute abundance.

But that's OK.

How many SIDs will have been bedroom DJs during lockdown? I don't think we're going to see...