Marketing

[yourdj]

i currently am doing no marketing (other than my website & networking)

More to the point I'm currently not paying for any marketing and i have every weekend booked this year (fri & sat).
im considering doing some paid marketing and am not sure which way to go?

I thought i would ask on here as every sales man would say theres is the best even though it will not help you in the slightest
I have this as my first port of call which seems quite cost effective:

1) www.discoagency.co.uk (£25 yearly)
2) www.hitched.co.uk (£172 yearly)
3) www.wedding-directories.com (£52 yearly)
4) www.easyweddingsearch.com (£5 once only)
5) www.surreyweddings.co.uk (£15 yearly - but probably not much use to YOU!)
6) www.ultimatebridal.co.uk (£32 yearly)
7) www.disco-directory.com (£25 yearly)
8) www.bridesofsurrey.co.uk (£49 yearly - again not much use to you!)
9) www.weddingplanner.co.uk (£47 yearly)
10) www.weddingservices4u.co.uk (£35 yearly)
11) wedding services UK - http://www.weddingservicesuk.com/ £100

1) www.djchannel.co.uk
2) www.herecomesthebride.co.uk
3) www.mobiledjdirectory.co.uk
4) www.weddingsclassified.co.uk

However, I've since found these 4 extra sites to replace those above:

1) www.brownbook.net
2) www.ukweddinglist.com
3) www.wedding-yourbigday.co.uk
4) www.weddingshowcase.co.uk

Ok, for anyone else who is interested, here is an updated list with the 4 sites that no longer exist removed and the 4 new ones added:

1) WWW.1VENUE.CO.UK
2) WWW.4UKCOUNTYWEDDINGS.CO.UK
3) WWW.ALLTHINGSWEDDING.CO.UK
4) WWW.BIGEVENTNETWORK.CO.UK
5) WWW.BROWNBOOK.NET
6) WWW.DISCOAGENCY.CO.UK
7) WWW.DISCO-DIRECTORY.COM
8) WWW.DJFORMYWEDDING.CO.UK
9) WWW.EASYWEDDINGSEARCH.COM
10) WWW.FREEINDEX.CO.UK
11) WWW.FRIENDLY-WEDDING-DIRECTORY.CO.UK
12) WWW.GET-WED.CO.UK
13) WWW.GUIDESFORBRIDES.CO.UK
14) WWW.HITCHED.CO.UK
15) WWW.LINK2WEDDINGS.COM
16) WWW.MAKEMYWEDDING.CO.UK
17) WWW.MOBILEDISCODIRECTORY.CO.UK
18) WWW.NET-WEDDINGS.CO.UK
19) WWW.PROMOBILE.ORG.UK/LINKS.PHP
20) WWW.THE1.CO.UK
21) WWW.THEWEDDING-GUIDE.NET
22) WWW.UK-DISCO.CO.UK
23) WWW.UKWEDDINGBELLES.COM
24) WWW.UK-WEDDING-DIRECTORY.CO.UK
25) WWW.UKWEDDINGDIRECTORY.INFO
26) WWW.UKWEDDINGLIST.COM
27) WWW.UK-WEDDING-PAGES.CO.UK
28) WWW.UKWEDDINGSTORE.CO.UK
29) WWW.ULTIMATEBRIDAL.CO.UK
30) WWW.WEDDINGDAZE.CO.UK
31) WWW.WEDDING-DIRECTORIES.COM
32) WWW.WEDDING-DIRECTORY.NET
33) WWW.WEDDING-YOURBIGDAY.CO.UK
34) WWW.WEDDINGPLANNER.CO.UK
35) WWW.WEDDINGS-DIRECT.CO.UK
36) WWW.WEDDINGSERVICEPROVIDERS.CO.UK
37) WWW.WEDDINGSERVICES4U.CO.UK
38) WWW.WEDDINGSHOWCASE.CO.UK
39) WWW.WEDSEEK.CO.UK
40) WWW.YOURWEDDING.UK.COM


WHAT ELSE CAN I DO?

I want three options and they all have to be the best!

magazines
yell
etc.

[Mark Wild]

I'd say you have a very good formula already being booked every Friday & Saturday for the rest of the year

[Charlie Brown]

i currently am doing no marketing (other than my website & networking)

More to the point I'm currently not paying for any marketing and i have every weekend booked this year (fri & sat).
im considering doing some paid marketing and am not sure which way to go?

That's super...why do you need to do marketing then?

Me and Paul have been having a lengthy discussion about Hitched.

Rob gets over 50% of his work from them....whereas Paul hasn't heard a dicky bird

[yourdj]

I'd say you have a very good formula already being booked every Friday & Saturday for the rest of the year

That's super...why do you need to do marketing then?

Me and Paul have been having a lengthy discussion about Hitched.

Rob gets over 50% of his work from them....whereas Paul hasn't heard a dicky bird

I feel like i need to do something as im not getting allot of enquiries now which is probably the time of year but i would feel happier having a few paid advertisements in the right places if that makes sense.

I feel i can always do more marketing no matter how busy i am. Look at Tesco and the likes they carry on regardless.

There is a booking round the corner that i have not got because the client has not found me

[rob1963]

I think I'm missing something here.

If I did no marketing (other than having my website), and was STILL booked every weekend, increasing my costs by paying for unnecessary marketing is the LAST thing I'd be thinking of.

It would be a complete waste of money.

[Charlie Brown]

It would be a complete waste of money.

Unless Toby is thinking of expanding?

[Steve the DJ]

More to the point I'm currently not paying for any marketing and i have every weekend booked this year (fri & sat).

That's excellent work.

im considering doing some paid marketing and am not sure which way to go?

Do you have the capacity to service more work then?

If your current strategy is working in terms of filling the diary why not focus on ways to increase the average spend per client?

Which is the better way of working, paying for some advertising that may or may not bring in additional work because your already booking out your key dates, or looking at ways to earn more from the work you have already booked in?

I know what I would rather do if I had all the key dates filled. Less work, more money, which I know is a strange concept to some people but works well for me...

[rob1963]

Unless Toby is thinking of expanding?

Either that or he already has other DJs who can cover duplicate bookings on the same dates.

[Charlie Brown]

Either that or he already has other DJs who can cover duplicate bookings on the same dates.

Which I don't think is the case....

Looking at Toby's website...the main point he ISN'T an agency or multi-op is his main selling point....

"Your DJ"

[Solitaire Events Ltd]

Which I don't think is the case....

Looking at Toby's website...the main point he ISN'T an agency or multi-op is his main selling point....

"Your DJ"

I'm pretty sure he was though....