Advance bookings - a sign of the economic downturn

[leelive]

Just been looking at my advance bookings for 2011 compared with 2010.

This time last year I had 49 advance bookings for 2010 at a value of nearly £19,000

This time I only have 37 at a value of £14,000 for 2011.

It appears that the economic downturn is now taking a grip on my business.

I had 35% more advance bookings for 2010. Anyone else finding this to be the case?

Lee

[DB Entertainments]

Can't grumble about that can you!

[leelive]

Can't grumble about that can you!

Not grumbling.... this just means I will have less to spend on new kit and music in 2011. This is my only job so I do need it to provide a reasonable income. Roughly only 1/3 of income is profit.

I usually get another 50% more bookings throughout the year... but I will need 100% more to compare with 2010.

There are a few factors that I believe have caused this.. I want to see how much the downturn is playing a part against the other factors. Replies to this poll are really appreciated to help me see the bigger picture.

Lee

[Jonathan Ford]

I generally don't get booked much more than 6 months in advance, but nonetheless have significantly less in the diary compared to this time last year.

[Charlie Brown]

A lot lot higher.

Plenty of weddings for me next year.

[DeckstarDeluxe]

I've seen a trend of people tending to book closer to the date in the past year or so. I have a couple more bookings than I did this time last year but not nearly enough to keep me going. I'm hoping in Jan I will get plenty of enquiries.

[yourdj]

Wait until early Jan. Thats when people look at the year ahead and say.

"Oi John have you booked a DJ for our wedding yet" - it's the only job you have to do.

[Shakermaker Promotions]

Mine are up on last year already.
January is quiet but I am not too bothered as I'll be taking a break (first time in 7 years) and also concentrating on getting new business.
Wierd as it may sound, September and October next year are already full up. The rest of the year is good and once the residency give me their bookings, it should be better than this year.

Once Christmas is out of the way, end of January beginning of February, that's when the work will start coming in so I wouldn't worry.

[Digital Jack]

Come on guys , put your hand up if you chose to work out the average price per gig before considering the topic of this posting ?

[leelive]

Come on guys , put your hand up if you chose to work out the average price per gig before considering the topic of this posting ?

Judging from the interim poll results the pricing might be my issue. I put my prices up ever year. This year I may have gone too far. £440 for a local Saturday night Djing job (up to 200 guests).

I got a lot more at £360 in 2010. I was also able to easily sell the singing on top of that at that price.

Will have to get rid of my roadie and reduce prices to pull back more some more business.

More poll results and other comments welcome.

Lee
www.lee-live.com