The first step on the road to knowledge is realising how little you know.

[Excalibur]

Offer a service that they are prepared to pay for, and deliver what you promised. That's all that's required.

Some of us try to deliver more than we promised.

In many cases, people are prepared to pay much more just for the security that the DJ will actually turn up, and that they can actually contact the DJ in advance of the event.

Interesting. That's why we use contracts.

Price and value are fascinating things, and different clients approach them in different ways.

Focus on your value, and you can easily justify putting your price up.

True.