Just made a new promo video for my brother

[Jim - Scotland's Party DJ]

Thoughts?

[DJ Jules]

My first thoughts on watching it were...

Is he specialising in teen events?

Oops upside your head?

Where did the music go (the end is a bit sudden!)

Who IS the DJ?

Julian

[Jim - Scotland's Party DJ]

My first thoughts on watching it were...

Is he specialising in teen events? No it's a uni themed ball, the video is for lucrative uni events. That is a group of 3rd year medical students.

Oops upside your head?
樂

Where did the music go (the end is a bit sudden!) It's meant to be

Who IS the DJ? My brother, no one cares what he looks like as long as he does a great job which the footage shows... No organiser, photographer or celebrant ever lost a brief because there were no footage of them in action...

Julian

..

[DJ Jules]

Hmm, guess I'm getting old - they look younger

Yeah OK, so I have a picture of a Bride doing Oops up on my website. Bearing in mind that I thought the people in your vid were younger than they are, my first thought was that I'm not sure if I would have included that particular song/dance if I were marketing specifically to a younger crowd as that song (and action dances in general) will polarise opinion if you show it to the particular demographic you're trying to appeal to.

The music ending is really sudden. To me it doesn't come across as planned, it feels like an accident or poor editing. Maybe it's just me

On the final point - event planners, photographers and celebrants may not appear in their videos or have videos of them in action but you can guarantee there will be a number of photos of them on their websites and social media to show their appearance and how they interact with clients/guests as it's usually a key selling point. I'd argue that the ones who know how to market themselves well will absolutely have videos of them in action. I held off saying that there's also no rig shots because I figure that Joe Public places less emphasis on that and I'd assume that there's going to be photos accompanying the video that would show it - but (from experience) event planners/organisers will absolutely be looking to see if the DJ and their rig are presentable or just a pile of .

Julian

[Excalibur]

Julian, I understand what you're saying, but I guess I saw it from a different angle. I liked the video, and assume it had a very niche target audience. I think that were I a bride looking for somebody to officiate at my wedding in a stately home, that video wouldn't sell it to me.

If I were organising a student function, then I reckon I'd be on the phone right now.

Or have I missed something.

[DJ Jules]

Julian, I understand what you're saying, but I guess I saw it from a different angle. I liked the video, and assume it had a very niche target audience. I think that were I a bride looking for somebody to officiate at my wedding in a stately home, that video wouldn't sell it to me.

Or have I missed something.

I'm being more negative than called for - looking at what I'd perceive to be issues rather than looking for the positives. The energy and the vibe of the vid is great, especially considering the target audience.

Julian

[Nakatomi]

I like this!

Edited to add some commentary of the video itself (oops)..

It's just about pacey enough & is cut well to the music - well done for finding stock music that fits the bill without being too .. well without being like too much stock music is. I was expecting a bit more excitement towards the 'drop' but maybe that's become a bit of a trope of promos anyway. On my first few viewings it seemed like there was repeated footage but I've rewatched it enough times to satisfy myself they were different clips - it just looked to me like there were clips repeated initially. It definitely does the job for me anyway.

And as Peter said.. absolutely nails the target demographic but who said you absolutely shouldn't market this way for weddings? Typical wedding DJ marketing goes thusly: "awww, wuvvy duvvy womance, hearts n flowers n stuff... awww.. special unique memories you'll treasure forever (barf)".. which might very well sell to certain types of customer but I say unleash the FUN! Let's get a bit messy out there*

*please drink responsibly

[Excalibur]

And as Peter said.. absolutely nails the target demographic but who said you absolutely shouldn't market this way for weddings? Typical wedding DJ marketing goes thusly: "awww, wuvvy duvvy womance, hearts n flowers n stuff... awww.. special unique memories you'll treasure forever (barf)".. which might very well sell to certain types of customer but I say unleash the FUN! Let's get a bit messy out there*

*please drink responsibly

I know what you mean, and I take that on board completely. There is a case for offering to inject fun into a wedding, rather than stiff and stuffy formality. However, I maintain that you need the correct audience there to be able to create such n atmosphere. One of my Xmas parties featured exactly the correct crowd to enable this, and was definitely one to remember. The following night's croowd were never going to replicate the event if I'd had them there a hundred times.

I've said it before, and I'll say it again: so much of our success depends on our audiences. With some, the music chooses/plays itself and the dancefloor never empties. With others,